The latest ‘Econsultancy’ blog post is titled “How Google knows what we’re thinking: enhanced campaigns and session-based search”. Alistair Dent says, “The way we search for things is changing. We don’t use keywords on their own anymore; we ask questions of Google in a more conversational way. Google is getting better at understanding the context of what we’re looking for, and developments like Knowledge Graph and enhanced campaigns are a direct result of that contextual understanding. As a result, what advertisers do in AdWords is changing too”. How Google... [...]

The latest ‘Econsultancy’ blog post is titled “How The Met Office used analytics to improve its content marketing strategy”. David Moth says, “Content marketing has definitely become something of a digital marketing buzzword, but the basic principle of creating interesting content to attract customers and improve search rankings is still valid. A good example of this comes from The Met Office, which recently implemented a new content strategy as part of its plan to boost ad revenues by attracting more visitors. As a recognised weather service the site was already... [...]

The latest article on Business Insider is titled “Facebook Is Cutting Certain Types Of Ads [THE BRIEF]”. Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today: Facebook is planning to consolidate its ad product. According to the company’s blog, “In the next six months, we plan to streamline the number of ad units from 27 to fewer than half of that while mapping all of our ads to the business objectives marketers care about.” That includes the sponsored story. Facebook product marketing director told Ad Age, “Sponsored stories as... [...]

The latest article on HubSpot blog is titled “Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week”. Desomnd Wong says, “You’re smart. You’re already aware that content plays a huge role in today’s world of inbound marketing. You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites — but the rest of the world is still catching on”.  [...]

The latest ‘Econsultancy’ blog post is titled “12 usability flaws that are spoiling the mobile web”. David Moth says, “The mobile web is still a relatively new and rapidly developing medium, but that doesn’t excuse some of the awful user experience issues we’re exposed to on a daily basis. My job requires me to spend a lot of time browsing mobile sites so I am probably exposed to these problems more than the average consumer. That doesn’t make them any less annoying though. So to try and raise awareness of these UX crimes and I’ve compiled a list of 12 problems... [...]

The latest article on HubSpot blog is titled “Reality Check: 40% of Your Article Goes Right Down the Drain”. Pamela Vaughan says, “And when I say 40% of your article goes down the drain, what I really mean is most readers only get about 60% of the way through any given article you write. As a content creator, you might be experiencing that maddening/frustrating/what the hell am I doing all this writing for feeling right about now. All of the above sentiments ring true for me, at least”.  [...]

The latest ‘Econsultancy’ blog post is titled “10 interesting digital marketing stats we’ve seen this week”. David Moth says, “Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include connected TVs, online customer satisfaction, mobile news publishers, Amazon’s ad revenues and the boom in tablet use. For more digital marketing stats, check out our Internet Statistics Compendium“. 10 interesting digital marketing stats we’ve seen this week ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “Facebook Kills Sponsored Stories, Cuts Ad Products in Half”. Corey Eridon says, “My buddy over at Nanigans broke some news to me this morning — Facebook has announced it’s getting rid of Sponsored Stories. To be honest, it’s hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has”.  [...]

The latest article on HubSpot blog is titled “Hell Freezes Over: Mark Cuban Says He’s Liking Facebook Again”. Dan Lyons says, “Last fall, tech billionaire and Dallas Mavericks owner Mark Cuban made waves when he loudly and publicly blasted Facebook for changing its rules in a way that made it harder for brands to reach their audiences. Cuban said he (and the 70 companies he’s invested in) would turn away from Facebook and focus attention on other platforms, like Twitter and MySpace”.  [...]

The latest article on Business Insider is titled “Banner Ads Can Be Native, Too”. Pete Spande says, “As we navigate the brave new world of online advertising, think about your own Web consumption patterns. If you’re like most people, you have a unique style of browsing for news and entertainment. In both your online research and news-gathering, a few basic patterns are likely to emerge: You are in charge of your own browsing path and choose your own (content) adventure. Pages and content you consume aren’t laid out in any particular order”.  [...]