The latest article on HubSpot blog is titled “Why You Should Consider Inbound BEFORE Your Next Site Redesign”. Alec Biedrzycki says, “There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. And both are great! But the big question most people face when both initiatives come up at the same time is … which do I do first?”.  [...]

The latest article on Business Insider is titled “The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales”. Josh Luger says, “Overall usage on social media platforms is exploding. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day. Retailers and brands are therefore increasingly focusing their attention on social commerce. But, many struggle with the question: how do you convert a “like,” a “tweet,” or “pin” into a sale?”.  [...]

The latest ‘Econsultancy’ blog post is titled “Social customer service: the challenge for brands in 2013”. Luke Brynley-Jones says, “In recent years social customer service has endured crises and successes in equal measure. Here’s a quick evaluation of where we are today, with some pointers for the future. For an increasing number of people, social media is the first place they turn when they experience a problem. Fewer than 50% of companies are actively responding to these enquiries and many of those are using cost-cutting copy and paste tactics, which is exactly... [...]

The latest article on Business Insider is titled “Why Social Media Advertising Is Set To Explode”. Josh Luger says, “It’s not difficult to understand the lure of social media advertising. Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits. As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition”.  [...]

The latest ‘Econsultancy’ blog post is titled “11 things I’ve learned from writing 1,000 blog posts”. David Moth says, “I’ve now been at Econsultancy for more than 18 months and in that time I’ve written more than 1,000 blog posts. When I first started my background was in journalism and research, so I had relatively little knowledge of digital marketing and ecommerce. Therefore I thought it might be interesting to look back on a few things I’ve learned from working for an online publisher. I might be wrong of course, but as you’ve clicked on it you may... [...]

The latest article on HubSpot blog is titled “Can a People-Centric Social Media Strategy Scale?”. Rosalia Cefalu says, “Remember when social media was social? Now, among the deluge of complaints, emoticons, and spam, individuals and businesses alike now find it nearly impossible to find and manage those one-to-one conversations that matter. Instead, social media strategies have become automated, impersonal, and actually contribute further to the exact problem they were put out there to solve for: streams of noise, shouting, and irrelevant messages”.  [...]

The latest ‘Econsultancy’ blog post is titled “This week’s finest digital marketing infographic”. David Moth says, “This week’s finest digital marketing infographic comes from Wishpondwith this effort looking at the state of social media marketing. It gives a run through of various useful stats on social media usage and lead generation. For example, did you know that 52% of marketers have found a customer through Facebook, 43% through LinkedIn, and 36% through Twitter? Furthermore, roughly 46% of online consumers count on social media when making a purchase”.  [...]

The latest article on HubSpot blog is titled “How to Get Your Executive Team Active in Social Media”. Maggie Hibma says, “As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy. You’ve spent time looking at what channels work best for your company, creating the best content you can for those outlets, and aligning the social media goals to the business’ bottom line. You live and breathe social media every day on the job”.  [...]

The latest article on Business Insider is titled “RUMOR: Apple Is Considering Launching An Ad Exchange”. Jim Edwards says, “Is Apple planning to launch an ad exchange, the way Facebook and Twitter have done? That’s the rumor. We heard it from an executive who is one of the biggest players in online advertising. We can’t confirm it. And, of course, the ad business is awash with rumors. (And, to give the full context, a couple of other sources we talked to said they’d heard nothing of the kind.)”. RUMOR: Apple Is Considering Launching An Ad Exchange Business... [...]

The latest post on ‘Mashable’ is titled “10 Ways to Improve Your Email Marketing”. Sundeep Kapur says, “Most brands have a “pretty decent” email marketing program, but could it be better? Take a look at these 10 things to try and improve your engagement. 1. Take a hard look at your preference strategy. There are three tips on capturing preferences: ask them, observe them and group them (into categories). Use your preference page to ask the consumer about her other channel preferences, including informing her about your social media outlets. 2. Synchronize and correct... [...]