The latest article on HubSpot blog is titled “The Most Magical Moments From the Arrested Development Launch Campaign”. Ginny Siskey says, “If you had to market a final season premiere of a TV cult classic that wouldn’t appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? Probably not. You’d have to buckle down and get creative to reach such a niche, digital audience“. The Most Magical Moments From the Arrested Development Launch Campaign HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Penguin 2.0: where does SEO go from here?”. Kristian Bannister says, “Matt Cutts announced this week that Google update ‘Penguin 2.0’ has been rolled out and has affected about 2.3% of English-US queries.  With Google so keen to cut down on webspam, where does SEO go from here?”. Penguin 2.0: where does SEO go from here? ‘Econsultancy’ Blog  [...]

The latest article on Business Insider is titled “The FTC Is Probing Whether Google Hurts Competitors In Web Display Advertising”. Jim Edwards says, “The FTC has launched an antitrust probe into whether Google’s dominance of the display ad business on the web hurts competition, Bloomberg reports. The assessment, which is preliminary and may not develop into a full investigation, is looking at whether Google is involved in illegal “tying,” or “bundling” — the practice of requiring customers to buy linked products in more than one category... [...]

The latest article on HubSpot blog is titled “What the Future Holds for Business Blogging”. Pamela Vaughan says, “Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketingstrategy, and with more and more marketers creating it, it’s becoming increasingly difficult to stand out from the barrage of content out there — a lot of which is, well …. subpar (to put it nicely)”. What the Future Holds for Business Blogging HubSpot  [...]

Econsultancy is hosting a Google+ Hangout on ‘Managing Integration’ on Wednesday, May 29. Ryan Sommer says, “Here is a bit more background on the panelists and the topics/agenda we have in store. You can set a reminder with your Google+ profile by following the link above, and don’t forget to join the conversation live Wednesday with the hashtag #IMW13. Themes to be explored include: Integration success from an organizational perspective. How to allocate resources correctly. How to manage agencies and vendors”. ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “10 excellent ecommerce product pages”. Chris Lake says, “In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common. We previously looked in detail at the kind of tools retailers should consider including to help boost their conversion rates, including product videos, large images and user review”. 10 excellent ecommerce product pages ‘Econsultancy’ Blog  [...]

The latest ‘Aweber’ blog post is titled “Easier, Faster, Better: The AWeber Control Panel’s New Look”. Crystal Gouldey says, “On June 5, you who market with AWeber will see a different layout and a new look in your accounts. All the functionality you use now is still intact (though we’ve thrown in a few new bits you’ve been requesting). This facelift is all about making things easier for our users. The easier it is to use your account, the faster you can get your email campaign up and running“. Easier, Faster, Better: The AWeber Control Panel’s New Look Aweber Blog  [...]

The latest article on Business Insider is titled “Twitter Just Unveiled A Huge New Video Strategy”. Jim Edwards says, “Twitter CEO Dick Costolo and his team are launching a new video content promotion tool called Twitter Amplify. The launch partners include A&E, Bloomberg TV, Clear Channel, Discovery, MLB, New York magazine, NCM, PGA Tour, The Audience, Time Inc., Vevo, Vice, Variety, and Warner Music Group. The new product allows media companies to push small video clips on Twitter — such as sports highlights or tornado footage — out to followers”. Twitter... [...]

The latest ‘Econsultancy’ blog post is titled “Budweiser is king of social advertising in Q1”. David Moth says, “Budweiser proved to be the king of alcohol advertising in Q1 by achieving more than half of total social shares. The beer company’s ‘Brotherhood’ ad was shared 2.4 million times compared to 970,000 for little-known vodka brand Neft’s ad, ‘Bad Motherf***er’. According to Unruly’s data, Bud’s advert accounted for 59% of total alcohol ad shares in Q1, despite the fact that it isn’t really the kind of creative one would normally... [...]

The latest article on HubSpot blog is titled “Where Do Marketers Get Customers? [Data]”. Sara Davidson says, “Time and time again, we get asked for benchmark data, particularly about customer generation. Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report, and we used the mounds of research there to try to, you know, “give the people what they want.””. Where Do Marketers Get Customers? [Data] HubSpot  [...]