The latest article on Business Insider is titled “7 Ways To Dominate Mobile Email Marketing”. Simply Zesty says, “With the many changes to advertising and the way we consume media, it’s perhaps comforting that in light of all the adjustments and new features out there, email marketing is still a tried and trusted way of reaching your audience. But while the format of email hasn’t changed much since it was introduced, how we’re consuming such content has. With more people looking at their mobile screens as well as desktop, it’s important to adapt your content so that... [...]
Archive for the 'e-mail marketing' Category
The latest ‘Econsultancy’ blog post is titled “Education companies achieve highest average CTR in email marketing: report”. Chris Lake says, “Education and healthcare organisations achieve the highest average click-through rate (CTR) on email marketing campaigns, while computer and telecoms companies yield the lowest results. The findings come from a new report from Silverpop, which measures the CTR as the number of unique clicks in the email message divided by the number of delivered email messages in a campaign. The report shows that the education sector gets the... [...]
The latest article on Business Insider is titled “LinkedIn Wants To Run Ads On Its Mobile App”. Jim Edwards says, “LinkedIn users may soon start to see ads or sponsored content pop up in the news feed of their LinkedIn mobile app, according to Reuters. The company is testing ads for now. Linkedin’s audience is moving toward mobile, Techcrunch reports: LinkedIn says that 27% of its 155 million monthly users visit LinkedIn via mobile apps (up from just 8% two years ago)”. [...]
The latest ‘Econsultancy’ blog post is titled “Stats: Time to reassess and redefine silver surfers?”. Luke Richards says, “The beginning of the year is always a fascinating time for stats as numerous analysts look to the data of the preceding 12 months before estimating likely trends on the horizon. The latest update to our Internet Statistics Compendium reflects this, with major additions from new research by Mary Meeker, IAB and comScore among many others. Indeed, it is the latest batch of reports from comScore, and particularly its UK Digital Future in Focus... [...]
The latest article on Business Insider is titled “How Volkswagen Made SEO Cool”. Simply Zesty says, “Let’s face it, SEO is rather boring. Despite being a necessary part of any site strategy, it’s probably the least fun part of any content writing you may do. Doing keywords research, fitting them into your article or post and ensuring that the flow of your content isn’t disrupted is a lot to think about. So it’s no surprise that SEO hasn’t been placed at the forefront of any advertising campaign. That is until Guus ter Beek carried out this attempt for Volkswagen... [...]
The latest ‘Econsultancy’ blog post is titled “Simplifying content marketing confusion”. Darren Goldie says, “Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own definitions. Which leads to confusion. Naturally SEOs were the first to jump on Content Marketing as content and links are so intrinsically linked to success, but there’s a lot more to it than SEO. So to try and ease this confusion I spoke to our resident SEO specialist, David Freeman and we came... [...]
The latest article on Business Insider is titled “Google Exec Reveals Secrets To Its Brilliant, Tear Jerker Ads”. Laura Stampler says, “While Google is known for its innovative technology, its creativity has also spread to another realm: Marketing. “Not only am I dumbest guy at Google, but I’m the sappiest,” Google Creative Lab CCO Robert Wong said at Ad Age’s Digital Conference Wednesday”. [...]
‘Three reasons why publishers hate living in a post-Penguin, post-Panda world’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Three reasons why publishers hate living in a post-Penguin, post-Panda world”. Chris Lake says, “It sometimes sucks, being a publisher in a post-Penguin, post-Panda world. It’s great that Google is cleaning up webspam, but it’s not so great to be on the receiving end of stupid demands from people who give the SEO industry a bad name. What am I talking about? Dubious links, that’s what. Or should I say dubious links on a supposedly authority website (ours), that have been flagged up by dubious SEO tools. Emails with... [...]
The latest article on HubSpot blog is titled “4 Clever PPC Opportunities Ecommerce Marketers Won’t Want to Miss”. Chris Darabi says, “If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true forecommerce businesses, which are playing in an incredibly complex space, particularly when using PPC. As a result, it’s quite common to overlook some of the low-hanging fruit — the kind of stuff that’s easy to implement and delivers fast results”. [...]
The latest ‘Econsultancy’ blog post is titled “Four often overlooked factors in PPC advertising”. Pete Whitmarsh says, “When planning and optimising PPC advertising, it’s important to look at how external factors can effect its success. In this post I’ll look at some oft-overlooked factors which can affect the success of your PPC campaigns”. [...]