Lisa Froelings says, “At the Goldman Sachs Technology and Media Conference in San Francisco on Feb. 10, Wenig revealed that the company is thinking more as a merchandiser or retailer, instead of just an open marketplace. “We’re changing from an unstructured to highly structured marketplace,” said Wenig. “The brilliance of eBay’s model is its greatest challenge. It’s a friction free marketplace, which means sellers can sell anything they want, and that makes it complicated.” eBay, the huge online auction house for hard-to-find items and antiques, used clothing and cars, has... [...]
Archive for the 'eBay' Category
Fareeha Ali says, “The online marketplace increased the number of active buyers. The gross value of goods sold on eBay Inc.’s marketplace fell 1.0% to $20.68 billion in the fourth quarter that ended Dec. 31 compared with $20.88 billion in the same period a year ago, the online marketplace reported Wednesday. It was eBay’s first holiday season without payments services firm PayPal, which in July spun off as a separate company. Net revenue for eBay’s marketplaces fell 2.4% to $8.582 billion from $8.79 billion a year ago. Fluctuations in the value of foreign currencies affected gross... [...]
Barry Levine says, “Last summer, while attention was focused on eBay’s PayPal sale, the online marketplace was also spinning off its eBay Enterprise unit. Earlier this week, the new standalone company eBay Enterprise Marketing Solutions announced it had purchased AffiliateTraction. This comes on top of eBay Enterprise’s acquisition in November of performance marketing firm Digital Net Agency (DNA). We checked in today with the CEO of the new eBay Enterprise Marketing Solutions, to see what the new vision was. “It’s been a wild couple of months,” Michael Jones told me. The Last... [...]
Zak Stambor says, “EBay Enterprise says the move will give far more tools to the retailers who work with its affiliate marketing program, which has 59 retailer clients in the Internet Retailer Top 1000. EBay Enterprise Marketing Solutions has acquired AffiliateTraction, an affiliate technology vendor that counts such retailers as Fathead LLC, Skechers USA Inc., Guess Inc. and American Apparel Inc. among its clients, the companies said today. Terms of the transaction were not disclosed. EBay Enterprise also announced that AffiliateTraction CEO and president Greg Shepard will assume the role... [...]
JP Mangalindan says, “eBay CEO John Donahoe was visibly agitated one March afternoon in 2014, as he slowly paced the length of a small conference room at eBay’s San Jose headquarters. The 6-foot-5 chief executive was in his usual work uniform — relaxed dress shirt and dark trousers — and that classic, controlled Donahoe ‘do: thick hair parted to the right side, evoking a young Ted Kennedy. Only, on that day, the side part wasn’t so tidy, the dress shirt not so crisp. “PayPal has enormous potential, and we are completely capable of driving that potential,” Donahoe... [...]
Erin Hogg says, “When you become a trusted advisor to your prospects, how can you deliver the most relevant content for them? TechnologyAdvice, a consultative service with a goal of helping businesses find the best technology solutions for their needs, appeals to a wide range of customers in different verticals. Sending targeted content for specific industries, solutions and other customer factors would be an overwhelming task for any team to manually handle. Learn how the brand turned to marketing automation to set up various segments and created content to appeal to each buyer and their location... [...]
Jason Del Rey says, “Here come the turf wars. Ahead of eBay’s planned split into three separate companies, its core shopping business has cut off its eBay Enterprise unit from selling ads on eBay’s websites and mobile apps, according to multiple sources. The eBay Enterprise unit sells e-commerce and logistics services to midsize and large retailers, but also has a marketing division that helps these retailers advertise online. Until this year, the Enterprise unit was able to buy ad space on eBay on behalf of some of its retail clients. But no longer. Now, the Enterprise unit can only use... [...]
AP team says, “eBay plans to cut 2,400 jobs, or 7% of its staff, in the first quarter to simplify its structure and boost profit ahead of a planned separation of its business. The e-commerce company said Wednesday that the jobs fall across its marketplaces, PayPal and enterprise businesses. The San Jose, California-based company also says it plans to spin off or sell the enterprise unit, which develops online shopping sites for brick-and-mortar retailers. EBay has been planning to spin off its PayPal payments business in the second half of the year”. eBay to cut 2,400 jobs and spin off... [...]
Christopher Ratcliff says, “Or… what is the point of following eBay on any social channel? That’s basically the question I asked myself when I sat down to write this primarily speculative post. I can’t imagine ever feeling the need to ‘follow’ eBay, despite being a long-term user of its online marketplace. I understand the desire to follow most brands or retailers. Maybe you like their tone-of-voice or content. Maybe you identify with their products or like to align yourself with their lifestyle, or perhaps you’re just after latest product news or hoping for special offers. eBay... [...]
Graham Charlton says, “EBay invested heavily in mobile from very early on, and its sales now reflect the value of this strategy. Almost half of eBay’s transactions globally are now touched by mobile at some point in the transaction, whether people research or buy on moble. I’ve been speaking to Jonathan Gabbai, Head of International Mobile at eBay about its mobile strategy… How many people are using eBay on mobile? 48% of our user base has used a mobile phone before completing a transaction this year. This includes activities like product research, adding items to wishlists... [...]