The latest Silverpop blog post is titled “6 Tips for Creating a Best Customer Email Program”. Loren McDonald says, “You value all of your customers, but some of them are your very best, and they deserve special treatment. Maybe they buy often from you or they spend a lot when they buy (or both). Perhaps they’re your biggest advocates in social media, shop with you across all your touch points, or rank in your highest lifetime value segment. These people deserve a little extra love. And email can help you surprise these “best customers” with special offers designed to express... [...]
Archive for the 'email marketing' Category
The latest article on HubSpot blog is titled “5 Awful Email Marketing Tactics (That People Still Do)”. Allie Vanden Heuvel says, “As an email marketer, I’ve researched a lot of best and worst practices for the industry. And boy, are there some tips and tricks out there that are just downright awful! Yes, those email strategies that you hear about that literally make you cringe at the sheer thought of them. The ones that if your boss brings it up you instantly go into panic mode and make you silently start saying to yourself, PLEASE don’t make me. So, here it is, the... [...]
The latest article on HubSpot blog is titled “10 Ways to Optimize Your Emails for Better Engagement”. Sam Kusinitz says, “Despite a few years of “email is dead” chatter, I don’t think many would argue that email marketing remains at the forefront of many people’s digital marketing strategies. In fact, according to Sikich, 70% of digital marketers see email as the top medium for ROI and 62% of B2B marketers plan to continue to increase spending for email marketing. But is email actually, still, one of the most effective ways to reach consumers, or... [...]
The latest ‘Aweber’ blog post is titled “How to Start Optimizing Your Content For Conversions”. Hunter Boyle says, “Conversion rate optimization takes time to master — usually more than most entrepreneurs and small business marketers can muster. And while there are plenty of tools to make the testing and optimization process more simple, even veteran marketers often get stumped deciding what to test next. Whatever level you’re at, one rule holds true: All the testing tips and tricks in the book won’t get you very far if they’re built on a shaky content strategy”. How to Start... [...]
The latest article on HubSpot blog is titled “Want to Improve Your Email Deliverability?”. Ginny Soskey says, “If an email gets sent out to your list, but it doesn’t show up in their inboxes, does it even count? Usually, the answer is no. You’re trying to get people to open, engage with, and click on your emails — getting delivered is the first step. And it’s a big first step. If you have a poor sender reputation and low deliverability rate, you’re drastically cutting down your chances of being opened and clicked on. So make sure you’re... [...]
The latest article on HubSpot blog is titled “6 Underused CTAs to Include in Your Email Marketing”. Rachel Sprung says, “You probably know you should have a big, standout call-to-action (CTA) in every email marketing message you send. But do you know that there’s a lot of different opportunities for CTA placement and type, beyond that same old“Download Now!” button you’re used to? While it may be a bit frightening to include CTAs other than a big, bold redemption button, CTA variety is actually critical for improving your email engagement, which can... [...]
The latest ‘Aweber’ blog post is titled “How Do Email Marketing Companies Track Email Opens?”. Justin Premick says, ““How can someone read an email without opening it?” No, it’s not a Zen koan. It’s a common question that we get from customers, because it happens. The fact is, people read your emails, but you don’t get a record of them opening the email. So how does this happen? It has to do with how opens are tracked and reported, and how your subscribers use their email programs”. How Do Email Marketing Companies Track Email Opens? Aweber Blog [...]
The latest article on HubSpot blog is titled “5 Simple Ways to Sell Email Marketing to a Skeptic”. Jonathan Pavoni says, “When it comes to new and sexy marketing tactics, let’s just be honest, email marketing isn’t the first thing that jumps into our minds. It’s social media, blogging and content that have the spotlight right now. So questions start to arise– is email still relevant? Does it still work to effectively elevate your company’s visibility, and garner leads for your sales team? In this post we’ll look at five ways to sell email marketing to a skeptic.... [...]
The latest ‘Econsultancy’ blog post is titled “Can win-back email campaigns help reactivate lapsed customers?”. David Moth says, “‘Win-back’ email campaigns can be effective in encouraging engagement from lapsed customers, according to a new report. Win-back emails are those that try to rekindle relationships with recipients that haven’t opened a brand’s marketing messages for a sustained period of time. Personally I can’t recall ever having received an email from a brand that was specifically trying to ‘reactivate’ me, and the Return Path report does... [...]
Shawn Collins’ latest blog post is titled “Adapting Email Marketing for the Post-PC World from Affiliate Summit East 2012”. Collins Says, “This was a conference session titled Adapting Email Marketing for the Post-PC World from Affiliate Summit East 2012, which took place August 12-14, 2012 in New York City at the Hilton New York. Session speakers: Josh Boaz, Managing Director, Direct Agents, Inc. Dan Quintero, Co-Founder, AdStack Session description: Using case studies learn about the different email marketing strategies and tactics needed to succeed in the post-PC world including... [...]