MarketingSherpa has released a case study titled “Email Marketing: Copyblogger’s email list grows by 400% using free paywall to access “MyCopyblogger” content”. Courtney Eckerle says, “Frustrated by the email conversion plateau of traditional methods, online content marketing website Copyblogger launched a free paywall, “MyCopyblogger,” with the goal of allowing registered members access to consistent and deeply valuable content. With the goal of increasing its list and nurturing leads, see how MyCoppyblogger increased email sign-ups by 400%. The... [...]

MarketingSherpa has published an article titled “What is the only type of email your customers will actively miss?”. Daniel Burstein says, “‘Tis the holiday season. Marketers are doing everything in their power to compensate for a late Thanksgiving and customers who are reluctant to spend. There’s one type of email your customers actually, actively want from you that 40% of consumer marketers are not using. Read this MarketingSherpa Chart of the Week to discover what that email is”. What is the only type of email your customers will actively miss? MarketingSherpa  [...]