Local businesses need help with electronic marketing. They don’t have the time or skills to do what is needed online. But their growth and long-term survival depend on it. Take email as an example. Most don’t collect the email addresses of their clients. Even the most savvy probably don’t know how to maximize email effectiveness. If you become their trusted electronic marketing advisor, it could mean a long-term relationship, and it could result in good profits for you. Jeremy Burns and his partner, Ken Walker have just released a toolkit for marketing consultants to help you... [...]

MarketingSherpa has released a case study titled “B2B Email Marketing: Daring subject line gains 72 product launch email replies, 25% open rate”. Courtney Eckerle says, “In a crowded marketplace, companies can struggle for ways to make a memorable and actionable connection through email copy. A new product launch email had the objective of showing how Influitive helps companies garner attention and testimonials from consumers, so the marketing team decided to infuse the copy with that spirit. In this case study, see how Influitive used humor in its copy and subject line to make... [...]

MarketingSherpa has released a case study titled “Email Marketing: 133% ROI for B2B’s first-ever lead nurturing program”. Adam Sutton says, “Lead nurturing is a powerful strategy, but launching it can be daunting especially when you’re building from scratch. How should you get started? This case study featuring an accounting and consulting firm covers building a lead nurturing strategy from the ground up and hit 133% return on investment after only seven months. You’ll see how the team set topics, mapped content to the sales funnel, and navigated bumps in the road“. Email... [...]

The latest ‘Econsultancy’ blog post is titled “Ecommerce: how to approach the next big thing in B2B marketing”. David Bowen says, “B2B marketing has long been under-represented, not to mention B2B ecommerce. But with the entry of Amazon Supply and Google Shopping for Suppliers to the market, B2B ecommerce is quietly catching up. So much so that forecasts suggest that the B2B ecommerce market will be double the size of B2C by 2013. This is a real wake up call for B2B companies that have not considered selling their products online“. Ecommerce: how to approach... [...]

MarketingSherpa has released a case study titled “B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112%”. Courtney Eckerle says, “”We needed a program that would truly engage with this audience, move past our traditional batch and blast email marketing practices, and turn visitors into sales opportunities,” said Byron O’Dell, Senior Director of Demand Management, IHS. Read this MarketingSherpa B2B Marketing case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over... [...]