The latest ‘Aweber’ blog post is titled “How Do Email Marketing Companies Track Email Opens?”. Justin Premick says, ““How can someone read an email without opening it?” No, it’s not a Zen koan. It’s a common question that we get from customers, because it happens. The fact is, people read your emails, but you don’t get a record of them opening the email. So how does this happen? It has to do with how opens are tracked and reported, and how your subscribers use their email programs”. How Do Email Marketing Companies Track Email Opens? Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “A 5-Point Inspection On Email Deliverability”. Brandon Olson says, “Deliverability is the name of the game when it comes to email marketing. It’s the first step to a successful email campaign. Without it, your emails are like a red hot Ferrari without the engine. Most email marketing providers offer some great features, like mobile responsive email templates, customizable signup forms and autoresponders, which are all important. But when selecting an email marketing provider, email deliverability should be your number one priority. There are... [...]