The latest article on ‘MarketingProfs’ is titled “Email Marketing Tactics: What Worked (and What Didn’t) in 2013”. Ayaz Nanji says, “Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services. Personalized triggered marketing mailings had similar lifts, with 25% higher unique open rates and 51% higher unique click rates. The effectiveness of personalization varied by industry, Experian’s analysis found: CPG (+6%) and media... [...]

The latest article on  ‘Marketing Land’ is titled “2013 In Analytics & Marketing: Our 10 Most Popular Columns”. Pamela Parker says, “From Annie Cushing’s series on how to get the most from Excel to Nan Dawkins’ musings on Google’s Universal Analytics and Social Media measurement, it’s been a busy year in Analytics here at Marketing Land. The Analytics & Marketing column got a big boost this year, as we brought over some of the columnists covering Analytics-related topics from Search Engine Land, opening up the opportunity for them to write beyond... [...]

The latest article on  ‘Marketing Land’ is titled “Top 11 Email Marketing Columns For 2013”. Pamela Parker says, “What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring further Following, you’ll find the top 11 columns — this is our content contributed by expert practitioners of email marketing — published in 2013, as measured by pageviews on Google Analytics.... [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 4 tips for testing subject lines to help you win the inbox battle”. Taylor Kennedy says, ““What’s in a name? Would a rose by any other name not smell as sweet?” –William Shakespeare, “Romeo and Juliet” Translation: What really matters is what something is; not necessarily what it is called. Unfortunately for email marketers, the same concept generally does not apply when the email recipient is assessing whether or not to open your email. For email marketers, the opposite concept is generally the rule.... [...]

MarketingSherpa has released a case study titled “B2B Marketing 2013 Wrap-up: Multichannel, direct mail, social media and more”. David Kirkpatrick says, “Another year of B2B marketing and MarketingSherpa articles, videos and webinar replays has come to pass. To conclude this year’s newsletter offerings, we have three topics that have influenced B2B marketing in 2013 and also three additional areas that B2B marketers should either keep an eye on, or even actively include in their 2014 marketing strategy. Read on to learn why direct mail is an effective B2B marketing channel,... [...]

MarketingSherpa has released a case study titled “Email Marketing 2013: The top 10 MarketingSherpa articles for your New Year’s marketing resolutions”. Courtney Eckerle says, “As 2013 comes to a close, we’ve collected 10 MarketingSherpa email case studies and how-to articles that display the best marketing efforts of this past year. These articles show marketers are integrating new aspects into their email content, with personalization becoming increasingly prevalent in email programs. Browse the articles, tactics and advice from practitioners for your 2014 marketing... [...]