The latest ‘Aweber’ blog post is titled “Do You Alienate Your Subscribers?”. Amanda Gagnon says, “I noticed a handyman truck the other day with “Rent-a-Husband” on the side. I thought it was a cute name for such a business. I saw a similar one later that day called “Husband For Hire.” This caused my marketing brain to kick into gear. Could these businesses be losing customers because of their name? How many busy single men or husbands would want these vans parked outside their home? It’s good to focus on a niche, but should you risk alienating so many potential customers? Let’s... [...]

The latest article on ‘MarketingProfs’ is titled “Email Marketing Tactics: What Worked (and What Didn’t) in 2013”. Ayaz Nanji says, “Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services. Personalized triggered marketing mailings had similar lifts, with 25% higher unique open rates and 51% higher unique click rates. The effectiveness of personalization varied by industry, Experian’s analysis found: CPG (+6%) and media... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Email marketing wins the gold [Infographic]”. Suzanne Blackburn says, “According to Experian Marketing Services’ 2013 Email Market Study, 99 percent of marketers currently use email to engage and reach their customers. This annual analysis calls attention to growing trends, stats and proven best practices within email marketing during 2013. For example, we found that more marketers are using responsive design within their email campaigns, a tactic that doubled in 2013 over 2012. Marketers are also increasingly personalizing... [...]

MarketingSherpa has released a case study titled “Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture”. Allison Banko says, “Modifications to your marketing campaigns don’t have to be earth-shattering or high maintenance to have an impressive impact. Tiny tweaks can breed big payoffs. Dive into this MarketingSherpa case study to discover how Whirlpool’s MarketingSherpa Email Awards 2014, presented by ExactTarget, honorable mention campaign boosted clickthrough rate 42% and helped to create a test-and-learn culture — all beginning with... [...]

The latest article on  ‘Marketing Land’ is titled “Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them”. Amy Gesenhues says, “Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices, including personalization, social integration, mobile and customer preferences. According to the study’s findings, personalized promotional emails were shown to lift transaction rates and revenue per email six times higher than non-personalized emails. Surprisingly,... [...]

The latest article on HubSpot blog is titled “8 Reasons You Gotta Stop Buying Email Lists”. Jesse Mawhinney says, “When you’re faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. In reality, however, this practice could be the death of your credibility. And even if you find some viable leads on those lists, you can suffer some real short- and long-term issues with purchased or rented lists“. 8 Reasons You Gotta Stop... [...]

The latest article on  ‘Marketing Land’ is titled “Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014”. Alyssa Nahatis says, “Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether the people they targeted would even be interested in what they had to offer. Thankfully, the digital era has simplified the process of reaching audiences through other channels like email, social and mobile, and has provided the data necessary to know generally what that person will... [...]

The latest article on HubSpot blog is titled “How To Use Post-Transactional Ecommerce NPS Emails To Grow Sales”. Tom Schwab says, “Too many ecommerce marketers call it a day when the register rings and the customer completes the transaction. Smart marketers know that developing long term customers is key, but we treat people who have finished a transaction like they’re brand new customers. It’s always struck me as odd that people claim to get so much business from “word of mouth”, yet ignore tracking it as a metric and working to improve it. Neither... [...]

The latest ‘Web Marketing Today’ blog post is titled “11 Ways to Improve Email Open Rates”. Pamella Neely says, ““Open rate” is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate. Open rates are also a key way to measure subscriber engagement. Sure, one message may do unusually well or unusually poorly, but an email marketing program’s overall open rate is a key indicator of health. As we’ll see in a moment, a weak... [...]

Experian is hosting a live video chat with Liz Gould on “Email marketing strategies for the customer-centric marketer” on Tuesday, January 14 at 3.00 pm ET. Michael Delgado says, “Email continues to reign as one of the most profitable channels for marketers and a key touch point for customer engagement. Join our live video chat with Liz Gould as she shares insights from the Experian Marketing Services’ 2013 Email Marketing Study. Liz will share trends and examples of how today’s brands are using email as the hub of their cross-channel marketing efforts. Download the 46-page... [...]