Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”. Return Path team says, “The next webinar our Marketer’s Field Guide series takes a look at Yahoo! Mail and what marketers need to know to get their emails delivered to the inbox. We’ll answer the following questions, plus many more: Why are my emails going to the spam folder? Why are my emails getting deferred for so long? How do I sign up for the Yahoo! feedback loop? Is Yahoo! still notifying... [...]
Archive for the 'Email marketing strategies' Category
This is a reminder for the Business 2 Community’s email marketing webinar. Business 2 Community is hosting a webinar with DJ Waldow on Thursday, April 3 at 2.00 pm ET. The topic of the webinar is “On Being Human: The Importance of Writing More Engaging Emails”. The ‘Business 2 Community’ team says, “We are all human* and yet hundreds of thousands of emails are sent every single day that sound like they were written by robots for robots. Emails sent from “noreply@” that start with “Dear Valued Customer,” include corporate-speak copy and are signed by “Customer... [...]
The latest ‘Econsultancy’ blog post is titled “Eight best practice tips for writing effective email copy”. Ornaith Killen says, “Over the past week, I have received a couple of pieces of email marketing that just didn’t read very well and it got me thinking about copywriting, and how vital it is to be done correctly. Now please don’t take this the wrong way. There was nothing exactly wrong with this particular email’s copy per-se, nothing that I could put my finger on exactly. But they just didn’t read very well and to be honest, that made me doubt the... [...]
Business 2 Community is hosting a webinar with DJ Waldow on Thursday, April 3 at 2.00 pm ET. The topic of the webinar is “On Being Human: The Importance of Writing More Engaging Emails”. The ‘Business 2 Community’ team says, “We are all human* and yet hundreds of thousands of emails are sent every single day that sound like they were written by robots for robots. Emails sent from “noreply@” that start with “Dear Valued Customer,” include corporate-speak copy and are signed by “Customer Care” flood our inboxes. It’s 2014. It’s time to write HUMAN emails.... [...]
The latest ‘Econsultancy’ blog post is titled “57% of marketers using faster email technology report higher conversion rates”. Christopher Ratcliff says, “Conversion rate is one of the most important metrics in email marketing. It speaks to marketers’ ability to turn engagement into revenue. However with 42% of marketers who use slow email technology reporting lower than average conversion rates, it seems that revenue is being lost through outdated, sluggish systems. The Email Marketing Speed Imperative study, published by Econsultancy in partnership withdotMailer,... [...]
The latest article on HubSpot blog is titled “Stop! 9 Things You Need to Do Before You Hit “Send” on That Email”. Nicole Denton says, “Ah, the email campaign… it’s the marketing tactic that can often make marketers and consumers alike squirm, thanks to some less than pleasant email marketing behaviors by some brands. However, a few companies don’t have to ruin it for the rest of us. In fact, despite the SPAM, email marketing is alive and well…as long as it’s done right. According to Merkle, 74% of consumers actually prefer to receive commercial... [...]
The latest VerticalResponse blog post is titled “How to Make Your Email Campaign More Clickable”. VerticalResponse team says, “The makeup of an email newsletter can vary tremendously. Some businesses include entire articles in their emails, others send a list of headlines with a teaser paragraph and thumbnail, and some just list out headlines.What works best, in terms of engaging recipients and getting people to click? We asked Stephanie Miller, vice president of member relations at the Direct Marketing Association. As a digital marketing expert, she helps businesses connect with... [...]
The latest article on HubSpot blog is titled “Sales Heartbreakers: How to Use Breakup Emails to Attract Your Prospects”. Anum Hussain says, “There are some relationships that you’re happy to see end. You know — when you’re stuck dating someone you just don’t like that much. But sometimes you start a relationship with someone who has really piqued your interest. Despite how many times this potential partnerhas reached out, though, it’s not uncommon for your conflicting calendars to keep your love from prospering. And when this happens, you get that... [...]
The latest ‘Aweber’ blog post is titled “Love Your Blog: 4 Essential WordPress Plugins For Content Marketing”. Rebekah Henson says, “Bloggers and WordPress. You guys go together like chocolate and peanut butter (yum!). So let’s talk about some ways to make the most of your beautiful partnership. We rounded up four of our favorite plugins to help take your content marketing to new heights. Scribe Scribe is a plugin developed by the people at Copyblogger, so you know it’s good for you and your content. Scribe analyzes your blog posts to make sure the content aligns with the rest... [...]
The latest article on ‘Marketing Land’ is titled “Email Is The New Email”. Alex Lustberg says, “So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand introductions and product recommendations to advanced content marketing strategies and purchase transaction confirmations. Despite email having the highest ROI of all digital marketing channels and being the most direct route to the customer, marketers don’t give it the attention or budget that it deserves“. Email Is The New Email Marketing... [...]