Google Analytics platform helps you to evaluate your website performance and make necessary changes. With Google Analytics you can also check your email campaign performance. Converion Uplift’s Neal Cole has published a short guide to using Google Analytics to track clicks from your email campaigns. Cole says, “It’s essential to track clicks from emails in Google Analytics to be able to measure the performance of your email campaigns. However, email clicks are also an important step in most sign-up and password reset journeys. Many off-the shelf solutions, such as Mailchimp,... [...]

Email is one of the most powerful marketing tools. It helps you to stay in touch with your prospects and promote your products and services in personalized manner. Search Engine Watch contributor Manish Dudharejia has shared four email marketing practices to help you improve your business performance in 2020. Dudharejia says, “Let’s break down the best practices that businesses should be using as they transition their marketing strategies for the new year. 1. Embrace the concept of smart permission-based advertising Email marketing used to be sort of a wide net that was... [...]

Authenticity adds value to your marketing. But when it comes to email marketing, there prevails identity crisis due to issues such as phishing. According to CMI, you can secure your brand’s reputation by authenticating email sender identity. Content Marketing Institute is hosting a webinar on ‘The Email Marketing Identity Crisis: Is Your Brand and Audience Armed for the Phishing War?’ on Wednesday, January 29, 2020 at 2.00 pm ET. CMI team says, “In this 60-minute webinar, learn: The evolution of email and the rise of its identity crisisHow modern phishing continues... [...]

As the new year has started, it’s the time to learn about upcoming trends so that we could prepare our marketing strategies accordingly. Search Engine Journal is hosting a webinar on ‘2020 Digital Trends & Must-Haves’ on Wednesday, January 29, 2020 at 2.00 pm ET. CMI team says, “Join our next sponsored webinar as Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting. In this presentation, you will learn: How search and digital marketing evolved in 2019.The... [...]

Inbound marketing strategy focuses on generating new leads and attracting customers using company-created Internet content. It has become a common strategy in different companies. Impact team is hosting a webinar on ‘How to stop wasting time and money with inbound marketing’ on Monday, January 27, 2020 at 2.00 pm ET. CMI team says, “In this webinar, IMPACT Director of Inbound Training Zach Basner and IMPACT Lead They Ask, You Answer Consultant Chris Marr will teach you the core foundational elements of inbound marketing success. You’ll also discover the most common... [...]

Authenticity adds value to your marketing. But when it comes to email marketing, there prevails identity crisis due to issues such as phishing. According to CMI, you can secure your brand’s reputation by authenticating email sender identity. Content Marketing Institute is hosting a webinar on ‘The Email Marketing Identity Crisis: Is Your Brand and Audience Armed for the Phishing War?’ on Wednesday, January 29, 2020 at 2.00 pm ET. CMI team says, “In this 60-minute webinar, learn: The evolution of email and the rise of its identity crisisHow modern phishing continues... [...]

To make your email marketing successful you need to have a significant number of subscribers interested in your products and services. You can attract more and more subscribers by presenting your sign-up link via different mediums. In email marketing, the term double opt-in refers to the act of confirmation by your subscriber via a separate email or landing page to officially be added to an email list. HubSpot contributor Kayla Carmicheal has published a detailed article on double-opt in. Differentiating between Double Opt-in vs. Single Opt-in, Carmicheal says, “In one step, users can... [...]

There are different opinions on the performance of plain-text emails and HTML emails. People have their own choices when it comes to reading emails, some would prefer plain emails and there would be other set of people who would love to read HTML ones. AWeber contributor Liz Willits has shared an useful article highlighting performance of both the forms of email marketing. Willits says, “In this post, I’ll debunk the common myth that plain-text emails reach the inbox more than HTML emails. Plain-text emails are NOT more likely to reach the inbox. I interviewed email marketing and anti-spam... [...]

You email marketing success begins with an expressive subject line which tells your subscribers what’s inside for them. Impact contributor Ramona Sukhraj has shared 16 email subject line examples to help you improve your email marketing campaigns. Sukhraj says, “To help you get the most out of them and win your readers over with your next campaign, I’ve compiled 16 brilliant email subject line examples and the strategies behind them. Email subject lines examples Brevity: The key to getting any email clicked is piquing curiosity or interest. One of the easiest ways to do that is by... [...]

Email newsletters can help you to keep your target audience updated about your blog, eCommerce store and small business. Effective newsletters help you to keep your audience engaged and connected with your business. MonsterInsights contributor Aazim Akhtar has shared an article highlighting five steps to create effective email newsletters. Akhtar says, “Here’s why you need an email newsletter: Increase Returning Visitors to Your Site – One way of bringing visitors back to your website is through email newsletters. Make Your Brand Memorable – Did you know that more than 75% of the... [...]