The Upper Ranks has published ‘The Realist’s Guide to Follow Up Emails’ featuring useful tips, tricks, and tactics for sending effective follow-up emails that get opened and replied to. David Farkas says, “In this guide, I’m gonna give you proven tips, tricks, and tactics for sending effective follow-up emails that get opened and replied to. There are a lot of characteristics that are commonly shared between skilled, high-level link builders. One such characteristic is creativity. A truly successful link building campaign requires an ability to conjure distinctive ways of... [...]

Google and Yahoo are enacting new inbox privacy protections in February. These new email deliverability requirements will impact email marketing—and if your organization is not ready for the changes, delivery (and sales) may suffer. MarketingProfs has published a new report ‘Demystifying Inbox Deliverability: Changes Coming in 2024’. The MarketingProfs team says, “With this free download from Marigold, you’ll discover the steps you need to take to ensure your emails continue to reach the inbox. You’ll learn: Why Google and Yahoo are tightening their delivery rules—and... [...]

AWeber has published ‘Mastering email nurture campaigns: A guide to boosting customer engagement’. Rhonda Bradley says, “In this guide, you’ll discover how easy it is to create automated email campaigns that nurture leads through the sales funnel and increase your engagement and sales — with very little effort on your part. What is an email nurture marketing campaign? How do nurture emails work? 7 best practices for email nurture campaigns How to set up an email nurture campaign: A 5-step checklist What is an email nurture marketing campaign? An email nurture campaign is... [...]

Copyblogger has published the latest podcast episode ‘How to Make Thousands On A 1k Person Email List’ featuring Tim Stoddart & Ethan Brooks. The Copyblogger team says, “This week we have another throwback episode. On this week’s episode, Tim Stoddart (⁠@timstodz⁠) and Ethan Brooks (⁠@damn_ethan⁠) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both working on product launches, and take you behind the scenes to talk about self doubt, idea validation, and how to allocate your energy across... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Effective B2B Email Strategies for the Win’ featuring Matt Treacey. George B. Thomas says, “Calling all nature nerds: If you could never quite make sense of email marketing dynamics, Episode 576 of Marketing Smarts might be just what you need. Its guest is bestselling author Matt Treacey, who used his background in ecology to reframe email marketing in his book Natural Orders. “I actually found a lot of overlap between some of the stuff that I had been studying and working with in ecology and... [...]

An email marketing audit is a thorough evaluation of an email marketing strategy. It assesses the performance of email campaigns to identify what is working and what isn’t. HubSpot has published ‘Email Marketing Audit — The Complete Guide‘ to help marketers with email audit process. says, “Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I’ve teamed up with six email marketing experts to help you create an audit of your own. The Benefits of Email Marketing Audits I interviewed... [...]

Email marketing can be an effective way to reach your target audience. According to a 2022 Mailchimp report, the average open rate for emails is around 20% and the average click-through rate is around 3%. These numbers are higher than social media or display advertising. Digital Marketing Depot has published ‘5 Red Flags to Look for In Email Marketing Platforms’. The DMD team says, “Are you realizing your email marketing platform doesn’t have what it takes to grow and scale your marketing? Download Marigold’s latest guide, 5 Red Flags to Look for in Your Email Marketing... [...]

HubSpot has published a new video ‘Grow Your Email List from 0 to 10,000+’ featuring useful tips and strategies to grow your email list. The HubSpot team says, “What’s the point of a great email newsletter if no one is around to read it? Kind of like if a tree falls in a forest but no one’s around to hear it … you get it. Growing your email list takes some work, but there are steps you can take to uplevel your email list quickly and effectively. In this video, we reveal four strategies to help you take your email list from 0 to 10,000 and beyond. From implementing... [...]

A blank email canvas can be a very intimidating place to start – but it doesn’t have to be. It’s important to consider how to frame your message and copy in a way that inspires people to take action. But it’s not as much guesswork as you might think. Digital Marketing Depot has published ‘The Definitive Guide for Writing and Designing Emails That Convert’. The DMD team says, “There is a psychology behind what grabs readers attention and why and proven theories about why people convert. Are you ready to use the science of influence to your advantage? In Marigold’s latest... [...]

Email marketing is a digital marketing strategy that involves sending commercial messages to a group of people using email. HubSpot contributor Erica Santiago has published an article featuring 12 email marketing trends marketers should know. She says, “The first few email trends we‘ll cover have to do with privacy changes and Apple’s latest developments, and the rest are straight from my overcrowded inbox. Let’s get started. 1. More Focus on Data Protection and Privacy 64% of online consumers have quit doing business or working with an organization for asking for too much personal... [...]