Salesforce has published a new e-book ‘Engage customers with email moments — in real time’ featuring useful tips to improve email marketing performance.  The Salesforce team says, “In this e-book, get 50 proven email best practices for driving engagement, optimizing spend, and increasing conversion rates. You’ll learn tips for: Setting every email up for success Building customer trust Creating results-driven email that converts customers Delivering relevant content Making every email contextual in the wider customer journey.” Engage customers with email moments —... [...]

Most online marketers use email. It can be very effective. Email Marketing: Beyond the Basics shows how to do it right. Email marketing has staying power. Even with the rise of social media and other digital marketing channels, email marketing is still the most effective marketing tool when used well. But you can’t just stick with the basics. You need to stay on the cutting edge to keep growing your list and offering relevant content. Here are 3 ways to take your email marketing ‘beyond the basics’. They are a small sample of what you will find in the new course from ContentSparks. Keep your... [...]

Email is one of the most trusted marketing tools. But you need strategies to keep your subscribers engaged. Watch Neil Patel’s latest video ‘Do This Email Marketing Strategy for 100 Days’ to learn and implement new email marketing tactics. He says, “Are your emails actually getting open? Are your subscribers actually clicking on the content you’re sending? If they’re not getting open, and your click-through rate is just in the gutter, it’s time to change things up. ” Neil Patel’s Blog  [...]

Effective emails can help you build new relationships and grow your business. With well-designed templates, you can make your email campaigns rewarding. HubSpot contributor Kristen Baker has published a new blog post featuring 16 templates for follow-up emails after a meeting, conference, and more. She says, “HubSpot spent time exploring subject lines that influence people to open emails. So, with that data collected in mind, we’ve compiled some popular follow-up email subject lines to use after your next networking event, meeting, or conference. How to Send a Follow-Up Email After... [...]

Your email marketing success depends on a variety of elements. Email open rate is one of the most important of them. MarketingProfs contributor Chan S. White has published an article on picking the right email sender name for your email campaigns. He says, “Consider these best-practices that I rounded up from some top B2B consultants at Oracle marketing consulting. 1. Reserve the tactic for late-funnel communications Early in a relationship, a prospect or subscriber is going to be much more familiar with your brand name than the name of anyone at your company. That includes your CEO, who... [...]

Spam trigger words are phrases that email providers flag as fraudulent and malicious. It is important to keep your email campaigns free from such words. HubSpot contributor Karen Rubin has published an article featuring a list of 394 email spam trigger words to avoid in 2023. She says, “Email providers look for a number of factors when deciding whether to automatically send your emails to spam. If you’ve made it on an email blacklist, that means you’ve repeatedly sent emails to recipients who haven’t signed up for your email list. Your emails can get sent to spam if you: Don’t... [...]

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Digital Marketing Depot is hosting a webinar ‘Your Guide to Creating Consistent Experiences Across Multiple Websites’ on Tuesday, January 31, 2023. The DMD team says, “This panel explores the ins and outs of multi-site management at scale. We’ll chat with Acquia’s Product Marketing Manager, Kara Hall, and our partners to... [...]

Watch the latest episode of the Copyblogger podcast ‘The Email Expert Who Sends A $149/mo. Paper Newsletter’ featuring Ethan Brooks and Chris Orzechowski. The Copyblogger team says, “On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email Copywriter. They talk about copywriting, voice, famous ad writers, and paid newsletters (including a guy who used direct mail to drive $47k+ in business off of 800 fliers).” Copyblogger  [...]

Email marketing for nonprofits is an effective way to engage with supporters, increase donations, and share the impact your organization has on your mission. HubSpot contributor Caroline Forsey has published ‘Nonprofit Email Marketing: The Ultimate Guide To A Successful NPO Email Strategy‘ to help you achieve email marketing success. She says, “Studies show that email continues to offer the highest return on investment (ROI) of any outreach strategy. TruConversion reports that an email marketing campaign can deliver a return of $40 for every $1 spent. This makes email the channel... [...]

Email marketing is a proven tactic to grow your business. It helps you stay close to your audience and keep them informed about your products and services. AWeber contributor Sean Tinney has shared 25 brilliant lead magnet ideas to grow your email list right now. He says, “Here are 25 great lead magnet ideas for inspiration. Not only will you get proven ideas from a bunch of different businesses across multiple industries, but you’ll also see how easy creating your lead magnet can be. And once you’re got your lead magnet created and set up, you can start turning visitors into leads... [...]