The latest ‘Econsultancy’ blog post is titled “Email marketing: what makes people unsubscribe?”.Matt Owen says, “The start of the New Year always sees a raft of unsubscribes terrorize email marketers around the globe, as users attempt to clear the slate for the year ahead.But what kinds of emails avoid the annual cull?Email app ‘Unroll.me’ recently published a revealing list of popularunsubscribes from 2013. Let’s see which emails are worth having and who’s just spamming“.Email marketing: what makes people unsubscribe?‘Econsultancy’... [...]
Archive for the 'email marketing tips' Category
The latest article on ‘Marketing Land’ is titled “Apple: People Spent $10 Billion On Apps In 2013”.Greg Sterling says, “Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013.Under its 70/30 rule, Apple would have kept roughly $3 billion of that revenue.In the month of December alone the company said that users spent more than $1 billion and downloaded three billion apps. Overall, Apple... [...]
The latest article on ‘Marketing Land’ is titled “Yahoo Aims To Simplify Ad Buys With “Yahoo Advertising”, Brings Tumblr Into The Fold”.Ginny Marvin says, “Yahoo announced several new advertiser initiatives during CEO Marissa Mayer’s keynote at CES in Las Vegas today. The company is putting an umbrella over its disparate ad formats and buying gateways called “Yahoo Advertising”. The aim is to give media buyers and advertisers closer to a one-stop-shop for Yahoo ad inventory to make buying Yahoo ads more appealing. The ad platform is backed by Yahoo’s... [...]
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: What elements of your offer get people to click?”.Daniel Burstein says, “There are many reasons customers may value your product. But which oneresonates with your customers the most?Miller Lite famously spoofed this conundrum in its TV commercials, in which people would debate whether the beer was awesome because it tasted great or because it was less filling.This is a serious challenge to you as a marketer. You’re likely not only marketing a product, but an associated offer of incentive as well. Should that... [...]
The latest article on ‘Marketing Land’ is titled “Merging Massive Data Sets”.Claudia Perlich says, “You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small caveat — it’s a bit pricey and not really in your budget. Now, you have a few options: beg your mom to chip in, bite the bullet and live off of bread until your next paycheck, try finding the dress discounted online, or hope that the dress goes on sale before your date.For these options, there are a number of relevant pieces of... [...]
The latest article on ‘Marketing Land’ is titled “How Gmail Improved Security & Email Analytics by Caching Images”.Tom Sather says, “Google officially announced that images in Gmail would be enabled for all webmail users on December 12th (with iOS and Android Gmail apps following suit sometime in January), regardless of whether or not the recipient clicked “display images below.” This change should prove to be a boon for email marketers, but not without some tradeoffs.“Images Off” A Matter Of SecurityHTML emails — specifically, scripts, images... [...]
The latest article on ‘Marketing Land’ is titled “Top 11 Email Marketing Columns For 2013”.Pamela Parker says, “What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages and testing remained important tactics worth exploring furtherFollowing, you’ll find the top 11 columns — this is our content contributed by expert practitioners of email marketing — published in 2013, as measured by pageviews on Google Analytics.... [...]
The latest article on ‘Business 2 Community’ is titled “Google Plus: 6 Reasons You Should Be Using It”.Tommy Landry says, “Social networking platforms run the gamut of features, usage patterns, and adoption, and Google Plus is no different. If you are in the social media marketing game, you should already know a lot about Google Plus. That includes the biggest knock on it as a social media platform – that adoption remains too low for most social marketing professionals to care.But hey, times change and 2014 is upon us. If you haven’t gotten on board with Google Plus... [...]
The latest article on HubSpot blog is titled “Enough Already! 7 Marketing Predictions We’re Tired of Hearing”.Ginny Soskey says, “About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts.You know — the ones that try to guess what the next year will bring for all of us marketers … even though there is no way that anyone really knows what will happen. (And yes, we’ve... [...]
The latest article on HubSpot blog is titled “The Email Marketer’s Guide to Looking Like a Total Jerk”.Niti Shah says, “Ever have one of those moments when a family member does something that just makes you slap your forehead and think, “How are we related?!” Like when your Uncle Davy asks you very loudly when the wedding is the first time you bring your significant other to a holiday gathering. Yeah — absolutely mortifying.Well, that’s how email marketers, such as myself, feel when we see other email marketers commit some serious faux pas“.The... [...]