Neil Patel has published a new video ‘Boosting Conversions with Email Marketing’.He says, “In the rapidly evolving landscape of digital communication, the art of effective email has undergone a profound evolution. With each passing day, individuals are inundated with a deluge of emails, making it increasingly challenging for businesses and individuals alike to cut through the noise and capture the recipient’s attention. As a result, the concept of “Effective Email Evolution” has emerged as a crucial endeavor for those seeking to connect, engage, and convert... [...]

Email stands tall when it comes to achieving your marketing goals. With right set of tools and content, you can get mesmerising results.HubSpot contributor Pamela Vaughan has published an article featuring three email marketing best practices that actually drive results.She says, “Below are different best practices to remember at various points of your email marketing campaign.Email Formatting Best Practices When formatting your emails, make sure to:Avoid using ‘No-Reply’ in the sender’s email address.Have you heard of CAN-SPAM? This longstanding piece of legislation... [...]

Content Marketing Institute contributor Kim Moutsos has published an article featuring insights from 23 content marketing experts on the future of email marketing.She says, “We asked the content and marketing leaders, practitioners, and experts speaking at Content Marketing World this September whether 2024 will be the year email falls from its status as the channel marketers just can’t quit and what (if anything) would take its place.Email marketing worksMarketers depend on this channel for good reasons, not the least of which are it’s owned, it generates a response, and it doesn’t... [...]

Copyblogger has published the latest podcast episode ‘Case Study: How The Hustle And Other Newsletters Maximize Email Capture’ featuring Tim Stoddart and Ethan Brooks.The Copyblogger team says, “On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) dive into a detailed breakdown of how The Hustle and several other successful newsletters design their websites to maximize to convert as many visitors as possible into email subscribers. They discuss everything from page design, to the merits of pop-ups, incentivizing subscribers, and how to craft high... [...]

Email marketing is still one of the most important digital marketing strategies, with a high ROI and the ability to reach a large audience.HubSpot has published ‘Email Marketing: The Ultimate Guide’ highlighting email marketing success strategies.Christina Perricone says, “Email marketing remains a powerful tactic to:Build relationships. Build connections through personalized engagement.Boost brand awareness. Keep your company and your services top-of-mind for the moment when your prospects are ready to engage.Promote your content. Use email to share relevant blog content... [...]

This is a reminder for the MarketingProfs webinar to be held on June 20, 2023.MarketingProfs is hosting a webinar ‘Expert Email Marketing Tips That Are Working Now’ on Tuesday, June 20, 2023, at 2.00 pm ET.Attend this webinar to discover the easy-to-implement tactics that can increase your email open rates and engagement by as much as 15–40%.The MarketingProfs team says, “You’ll learn:The specific words, symbols, strategies (and more!) that increase email open rates and engagementThe best days and ideal frequencies for sending emailsThe types of content that are... [...]

It is important to send follow-up emails as it significantly increases your chances of getting a response.HubSpot contributor Jeff Hoffman has published an article featuring 10 tips to send follow-up emails after no response.He says, “There are too many reasons for following up. So, what’s your next step? Here are several principles to adhere to when sending a follow-up email after no response. Follow them, and you’re more likely to welcome a few of those prodigal prospects back into your open arms.1. Don’t follow up too quickly.Salespeople like to categorize themselves as persistent.... [...]

Digital Marketing Depot has published a new white paper ‘Email Subject Line Tips and Best Practices’The DMD team says, “Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox.Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA).Email is the most profitable marketing channel (when considering ROI), so we’ve curated the best practices for email subject lines to... [...]

Any form of marketing requires constant innovation and email marketing is not an exception.MarTech contributor Matt Moorut has published an article featuring three ways to improve your email marketing performance.He says, “To maintain clicks, many marketers have fallen into the trap of sending more campaigns, but this only papers over the cracks. To avoid continued worsened performance from the channel, sending more (or fewer) emails is not the answer. Instead, marketers need to send better emails. Let’s unpack three ways to do so:1: Build your email strategy on the ongoing valueFirst,... [...]

MarketingProfs is hosting a webinar ‘Expert Email Marketing Tips That Are Working Now’ on Tuesday, June 20, 2023, at 2.00 pm ET.Attend this webinar to discover the easy-to-implement tactics that can increase your email open rates and engagement by as much as 15–40%.The MarketingProfs team says, “You’ll learn:The specific words, symbols, strategies (and more!) that increase email open rates and engagementThe best days and ideal frequencies for sending emailsThe types of content that are producing the highest levels of engagement.”From Content Creation to Conversion:... [...]