The latest article on  ‘Marketing Land’ is titled “Report: Marketing Emails Opened On Mobile Devices Jumped 61% To 65% In Q4 2013”. Amy Gesenhues says, “The number of marketing emails opened on mobile devices continued to climb last quarter according to email marketing provider Movable Ink. The company’s US Consumer Device Preference Report for Q4 2013 claims 65 percent of marketing emails were opened on mobile devices during the last quarter of 2013, up from 61 percent during third quarter. While mobile open rates climbed, Movable Ink’s research showed the... [...]

MarketingSherpa has published a video titled “A/B Testing: Optimizing calls-to-action for maximum conversions”. MarketingSherpa team says, ““As human beings, we really like the cookie-cutter, one-size-fits-all, ‘here are the three golden rules, it always works’ solutions. I don’t care for best practices, I care for conversions. That’s why I test. Best practice is more of you’re doing what everyone else is doing.” Michael Aagaard, Copywriter, ContentVerve.com, presented, “How to Optimize and Test: Calls-to action for maximum conversions,”... [...]

The latest article on  ‘Marketing Land’ is titled “5 Ways To Kick Start Your Email Marketing This Year”. Chris Hexton says, “The new year is upon us — and there is no better time than the start of the year to review your email marketing campaigns and make improvements. Here are five things you must review early this year to set your campaigns on the path to success! 1. Learn How To Maximise Your Subject Line If you open most modern email marketing clients (on the web or your mobile phone), you’ll see something like this“. 5 Ways To Kick Start Your Email... [...]

The latest article on HubSpot blog is titled “How to Identify a Good Email List”. Dolly Howard says, “Email marketing is a crucial component to having a solid inbound marketing strategy. Whether you are promoting new offers, corresponding with newsletter subscribers, following up with automated workflows, or delighting customers it is important to ensure that you are sending to a good email list. You don’t want to develop the reputation of being a “spammer” for sending out irrelevant content to people who don’t want your emails. You can avoid this by keeping... [...]

The latest ‘Econsultancy’ blog post is titled “Email frequency: how much is too much?”. David Moth says, “How much email is too much email? That is the question. Marketers need to strike a fine balance between staying top of mind and relevant to their customers without overwhelming them or coming across as spammy. The frequency in which companies send email messages varies depending on the industry, business model and time of year, and should also be influenced by targeting and segmentation. Ultimately each company will have their own formula for email marketing, but... [...]

The latest article on HubSpot blog is titled “How To Use Post-Transactional Ecommerce NPS Emails To Grow Sales”. Tom Schwab says, “Too many ecommerce marketers call it a day when the register rings and the customer completes the transaction. Smart marketers know that developing long term customers is key, but we treat people who have finished a transaction like they’re brand new customers. It’s always struck me as odd that people claim to get so much business from “word of mouth”, yet ignore tracking it as a metric and working to improve it. Neither... [...]

The latest article on  ‘Marketing Land’ is titled “My Prediction For Email Open Rates In 2014”. Sara Olson says, “With Google’s recent Gmail update significantly changing the way it handles cached images, they have also updated the desktop interface to display images by default. This is the most fundamental change in the default view of an email since Outlook and ISPs began blocking images by default more than five years ago. The primary reason for the initial change was for security purposes — mainly to prevent viruses from being easily widespread. Now that... [...]

MarketingSherpa has published a video titled “Email Copywriting: How one company generated a 400% increase in CTR”. MarketingSherpa team says, “In this Email Summit 2013 video replay, see Donna Krizik, Director, Client Communications, Crestwood Associates, and Justin Bridegan, Senior Marketing Manager, MECLABS, discuss the importance of marketing as a conversation and meeting the needs of the customer, not pushing the sale. Krizik explained once the marketing team at this Microsoft Dynamics CRM value-added reseller understood what customers needed and valued, it was “super... [...]

MarketingSherpa is hosting a webinar with Daniel Burstein and Paul Ramirez on Wednesday, January 15 at 2.00 pm EST. The topic of the webinar is “Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%”. The MarketingSherpa team says, “It’s a new year. Start it off right with an email marketing strategy that achieves results. In this MarketingSherpa webinar, you’ll learn how an e-commerce company implemented a creative and audience-centric approach to increase online ticket sales by 66%. Join Daniel Burstein, Director of Editorial Content,... [...]

The latest ‘Web Marketing Today’ blog post is titled “11 Ways to Improve Email Open Rates”. Pamella Neely says, ““Open rate” is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate. Open rates are also a key way to measure subscriber engagement. Sure, one message may do unusually well or unusually poorly, but an email marketing program’s overall open rate is a key indicator of health. As we’ll see in a moment, a weak... [...]