An autoresponder is a time-based email or message that you send out automatically after a visitor signs up for your email list. Depending on your autoresponder tool’s capabilities, you can further segment your autoresponder emails based on other contact properties, but at its core, an autoresponder allows you to passively and automatically send pre-written messages. Copyblogger’s Sonia Simone has published an article explaining email autoresponders. She says, “You can use autoresponders for anything you need to educate prospects about before they buy. Explore the pain and problems... [...]
Archive for the 'email marketing tips' Category
This is a reminder for a MarketingProfs webinar to be held on October 20. The last thing you can afford is to have your emails land in the dreaded spam folder or otherwise fall victim to insidious email mistakes. MarketingProfs is hosting a webinar ‘How to Land Your Holiday Emails in the Inbox’ on Thursday, October 20, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join ZeroBounce COO Brian Minick for this free webinar where he’ll dive into list maintenance, segmentation, and inbox testing. Plus, he’ll give you valuable, easy-to-apply tips to build better engagement... [...]
2023 is quickly approaching, and consumer expectations have rapidly changed over the past 12 months. This is especially true when it comes to their attitudes toward the messages they receive from brands across email, mobile app and SMS. Adweek is hosting a webinar ‘Messaging Best Practices for 2023: Set Your Email and SMS Strategy’ on Wednesday, November 2, 2022, at 1.00 pm EDT. The Adweek team says, “Join experts from Cordial to better understand what today’s consumers really want, and discover ways to improve personalization, increase customer loyalty and drive lifetime value.... [...]
Search Engine Journal has published a new podcast episode ‘Current Trends in Email Marketing: Tips & Pitfalls’ featuring Jay Schwedelson. Loren Baker says, “Email marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. You’ll discover new options to stay ahead of the curve and how to make... [...]
Email newsletter publishing can help you grow your audience and build authenticity for your business. Copyblogger contributor Rebecca Matter has published an article featuring four tips to write an email newsletter that builds lasting relationships with your audience. She says, “I’m going to show you, step by step, how to write a good newsletter, whether you’re writing for your own business or for a client. Step #1: Determine the content approach There are a few different styles of email newsletters, and all of them have pluses. Choosing the right one is just a matter of what works best... [...]
The last thing you can afford is to have your emails land in the dreaded spam folder or otherwise fall victim to insidious email mistakes. MarketingProfs is hosting a webinar ‘How to Land Your Holiday Emails in the Inbox’ on Thursday, October 20, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join ZeroBounce COO Brian Minick for this free webinar where he’ll dive into list maintenance, segmentation, and inbox testing. Plus, he’ll give you valuable, easy-to-apply tips to build better engagement before the holidays come calling. You’ll learn: Three simple... [...]
MarketingProfs is hosting the ‘Email Marketing Friday Forum’ on Friday, November 11, 2022, at11:30 AM ET. Register to attend the Email Marketing Friday Forum and you’ll get three educational sessions, live Q&A, and resources. Email Marketing Friday Forum MarketingProfs [...]
An abandoned cart email is an email sent to customers who almost made a purchase to encourage them to complete their transaction. HubSpot has published an in-depth article featuring 13 abandoned cart emails to win back customers. Rebecca Riserbato says, “Abandoned cart emails are one way to convert lost business and turn a lost prospect into a brand enthusiast. Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. He says, “First off, if you’re doing any kind of shopping cart abandonment you’re... [...]
Digital Marketing Depot has published a new white paper ‘Trends in Email: Design and Marketing’. The DMD team says, “Email is essential, and remains a dominant channel for marketers, consumers, and the overall success of a business. Litmus’s 2021 State of Email survey found that over 90% of respondents said email is at least “somewhat critical” to their companies’ overall success, and 41% said it’s “very critical.” That’s 30% higher than pre-pandemic sentiment in 2019. With email being so essential and critical, it’s important for email marketers and email designers... [...]
MarketingProfs has published a new episode of Marketing Smarts podcast ‘Tips, Tricks, and Hacks for B2B Email Marketing Success’ featuring Michael Barber. George B. Thomas says, “Is email dead? Hardly. “We’ve been having this conversation about the death of email for 15-ish years at this point,” Michael says. “What we’ve continued to see….is that email continues to drive incredible success for marketers who do it well.” Lists of emails purchased from a third-party are always bad, right? Well… not quite. “This idea of never... [...]