Email is an irresistible and proven marketing tool. With a strong email marketing strategy, you can achieve greater heights in business. MarTech has published ‘Email Marketing Platforms: A Marketer’s Guide’ to help marketers learn about the best email marketing platforms. The MarTech team says, “MarTech’s publication of “Email Marketing Platforms: A Marketer’s Guide” examines the market for Email Marketing Platforms and the considerations involved in implementation. The 51-page report reviews the growing market, plus the latest trends, opportunities... [...]
Archive for the 'email marketing tips' Category
A newsletter is an email that offers readers and fans who subscribe a list of your most interesting content, announcements, and promotions. It can be helpful for keeping audiences in the know and also in gaining traffic. By publishing email newsletters, you can closely promote your products and services to the relevant audience. HubSpot contributor Ginny Mineo has published an article highlighting 11 tips to create an email newsletter people actually read. She says, “Want to ace your new email newsletter project, or rejuvenate an old one? Beloware 10 things you need to make sure to do. And... [...]
Social media platforms help you grow your online reach and get more followers. You can also attempt to convert these followers into email subscribers. AWeber contributor Pam Neely has published an article featuring tips from 10 marketing experts on how you can grow your email list with social media. She says, “Social media and email marketing… are they two competing channels, completely separate? Or complementary channels that can amplify each other? We say they can amplify each other. Big time. And so do ten of the top social media experts. We reached out to each of these influencers because... [...]
If your email marketing isn’t measuring up despite all the time and energy you spend on campaigns, it can feel demoralizing. MarketingProfs is hosting a webinar on ‘New Email Marketing Techniques Working for B2B Now’ on Tuesday, June 21, 2022, at 2.00 pm EDT. The MarketingProfs team says, “In this session, Jay will share email marketing tips based on key industry data that shows what’s driving audience engagement and how you can drive big performance—from increasing open rates 30%+ to securing more clicks and conversions. You’ll learn: Small changes to your... [...]
HubSpot defines email cadence as “the rhythm of an email campaign. It’s the order and timing you use to strategically send emails with content that specifically suits prospects and customers at certain points in their buyer’s journey.” Jay Fuchs has highlighted seven email cadence best practices for better email marketing campaigns. He says, “The success of an email campaign can hinge upon the effectiveness of its cadence. If your cadence is too intrusive, obnoxious, or directionless, you can lose out on opportunities to guide leads through their buyers’ journeys.... [...]
Today, marketing starts with the selection of the right technology and platforms that help you reach the desired audience and promote your products. Entrepreneur magazine contributor Aaron Marks has shared five useful insights into tech marketing. He says, “Gartner recently released interesting an analysis on effective tech marketing. What do the findings mean for entrepreneurs and small business leaders? Here’s a look at what entrepreneurs can learn from this report. 1. Email is still king Every year, you hear plenty of people predicting the death of email. Well, email marketing continues... [...]
Email is one of the most trusted tools used in marketing. It helps you move closer to your audience and present the most relevant offers. Watch this HubSpot video ‘Email Marketing For Beginners | 5 Tips & Examples For Success’ to discover some useful email marketing secrets. The HubSpot team says, “Email marketing is the most efficient and effective way for businesses to communicate with their customers. In this video, we’re walking you through the process of mastering email marketing. Our goal is to help you provide value to your readers with every click. Less spamming,... [...]
Email marketing is proven and one of the best ways to generate leads and drive sales. With carefully executed email marketing campaigns, you can take your sales to the next level. MarketingProfs is hosting a webinar ‘Top 5 Tips for Driving Lead Gen via Email Marketing’ on Tuesday, May 17, 2022, at 2.00 pm ET. The MarketingProfs team says, “Many brands simply aren’t using the right tools and tactics to drive success in the inbox. In this session, we’ll unpack the Top 5 tips for driving lead gen success with email marketing. You’ll walk away with: Tools and tactics... [...]
Email marketing is proven and one of the best ways to generate leads and drive sales. With carefully executed email marketing campaigns, you can take your sales to the next level. MarketingProfs is hosting a webinar ‘Top 5 Tips for Driving Lead Gen via Email Marketing’ on Tuesday, May 17, 2022, at 2.00 pm ET. The MarketingProfs team says, “Many brands simply aren’t using the right tools and tactics to drive success in the inbox. In this session, we’ll unpack the Top 5 tips for driving lead gen success with email marketing. You’ll walk away with: Tools and tactics... [...]
It is important to recognize the right type of email format as per the needs of your business. Plain text emails only include text. There are no images or graphics and no formatting. All the links are written out. AWeber contributor Pam Neely has published an article answering this important question –When and How to Use Plain Text Emails. She says, “When two versions of an email are sent (using “multi-part MIME format,” if you want to get geeky), each subscriber’s email client will show either the HTML or the plain text version, depending on the settings in the subscriber’s... [...]