An effective email is the one that your subscribers like to read, reaction comes second. It means that at the core of effective email marketing lies your copywriting skill. Content Marketing Institute columnist Brian Appleton has shared eight copywriting strategies that can help you improve your email conversions. Appleton says, “Given the value of email and my experience testing what works better, here are eight email copywriting methods to help you successfully transform your prospects and leads into customers. 1. Write a minimum of 3 email versions One of the biggest problems I’ve encountered... [...]

Entrepreneur contributor Susan Gunelius has shared some useful tips to help marketers get more email subscribers and make their email marketing campaigns wider and successful. Gunelius says, “The good news is, if you choose the right lead magnet and spread the word to the right people, your email list is practically guaranteed to grow. With that said, you need to understand what makes a lead magnet successful. Successful lead magnets succinctly solve a specific problem The best lead magnets provide useful, meaningful, or educational content quickly and clearly in a manner that is easy to... [...]

Vidyard has published an infographic to help marketers improve their prospecting and sales emails using video. The Vidyard team says, “When you’re freshly reaching out to a new lead, it’s so important that you stand out and get noticed. Prospecting emails have to stick out in crowded inboxes. For BDR and SDR teams, the best opportunities to spice up those prospecting emails with video are: Cold Prospecting Follow-Up Account-Based Sales Approach The biggest things to keep in mind here are similar in nature to any other form of prospecting: you’re trying to capture attention with an... [...]

It is very important to use easy to understand language to succeed at email marketing. Making your agenda and points clear can help you persuade your prospects easily. HubSpot columnist Aja Frost has shared 57 email etiquette tips to help marketers avoid writing sloppy emails. Frost says, “Research shows making errors seriously impacts how people see you. In one study, participants who read an email with grammatical errors thought the writer was less conscientious, intelligent, and trustworthy than those who read the same email without errors. In a separate experiment, people who applied... [...]

AWeber columnist Liz Willits has shared some useful tips to help marketers get new email subscribers to enhance their marketing campaigns. Willits says, “Many new email marketers struggle with list growth. Where do you even start? How can you get people to willingly subscribe to your list? First thing’s first: Ask your current connections to join your list. That’s right. Reach out to everybody you know. Tell them you’re starting an email list. Explain the benefits. And ask them to subscribe. Send them a link to your hosted sign up form. You might argue, “My connections aren’t... [...]

Google has recently added new features to its Gmail service. AWeber columnist Tom Tate has identified its new features and posted an article on how they might affect your email marketing. Tate says, “It’s easy to fear the worst when Gmail makes updates to the way subscribers receive and interact with your messages. (Remember the “dreaded” Promotions tab?! The horror!😱 ) So, when Gmail recently announced that they’re rolling out new changes — like the option for people to “snooze” emails and the ability for their interface to “suggest unsubscribes” — marketers everywhere... [...]

It is always desirable to preview and test your emails before sending them to the subscribers. AWeber Senior Content Marketing Specialist Liz Willits  has shared three useful ways for marketers to test their emails. Willits says, “Managing a variety of email addresses may not sound appealing, but it’s a good (and free!) way to check how your subscribers will see your emails in their inbox. When using this method to test your emails, it’s important to view your emails in a variety of email clients. Because as I mentioned before, emails render differently depending on where they’re... [...]

Econsultancy columnist Henry Hyder-Smith has shared four strategies marketers can adopt to improve their email deliverability rates by building better relationships with ISPs. Henry says, “Having a healthy working relationship with internet service providers (ISPs) – via your email service provider (ESP) – can pay dividends (especially if you’re a big sender). But this isn’t the type of business relationship you may be used to, and needs care, attention and applied knowledge. Escalating a problem to an ISP, such as an unfairly blocked campaign, is a careful process. When sending... [...]

HubSpot’s Pete Caputa has shared three email templates to help marketers to make prospects buy from them. Caputa says, “While it makes sense to prioritize your hottest, best-fit prospects, it’s also important to develop your pipeline for the future. These three approaches will help you nurture your relationships and make it easy to stay in touch, while ensuring prospects who aren’t ready to buy today will eventually come back to you for help. 1) Send Helpful Content One of the easiest ways to help prospects who aren’t ready to buy is to send content. While any prospect can... [...]

Marketing Land columnist Jose Cebrian has shared two strategies for marketers to improve their behavioral triggered emails advising them not to use such emails solely for e-commerce. Cebrian says, “In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides the messages and offers it wants to put out into the market. Pretty straightforward. The next type of campaign is the life cycle campaign: You send a predetermined set of messages based on where a person is in a buying cycle, regardless of his or her behavior.... [...]