The latest article on  ‘Marketing Land’ is titled “Mobile Devices Drive 66 Percent Of Email Opens — Report”. Greg Sterling says, “According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1. That’s up slightly from the 65 percent in Q4. By contrast PC... [...]

The latest article on  ‘Marketing Land’ is titled “Rise Of The Real-Time Inbox: The Opportunity For Email Marketers In 2014”. Alyssa Nahatis says, “Before the advent of the internet, marketers relied on snail mail to reach audiences in mass quantities, not knowing for certain whether the people they targeted would even be interested in what they had to offer. Thankfully, the digital era has simplified the process of reaching audiences through other channels like email, social and mobile, and has provided the data necessary to know generally what that person will... [...]

The latest article on  ‘Marketing Land’ is titled “My Prediction For Email Open Rates In 2014”. Sara Olson says, “With Google’s recent Gmail update significantly changing the way it handles cached images, they have also updated the desktop interface to display images by default. This is the most fundamental change in the default view of an email since Outlook and ISPs began blocking images by default more than five years ago. The primary reason for the initial change was for security purposes — mainly to prevent viruses from being easily widespread. Now that... [...]