“Knowledge is power”; it’s as true today as it was hundreds of years ago. Marketers need to know how people are using their sites. It’s how you know what’s working and what isn’t. Unfortunately, you can’t literally look over the shoulder of each visitor. But IM Tracker is the next best thing. This new WordPress plugin by Amel Boukamcha watches what your visitors do on your site and keeps statistics for you. Look at what this software can do for you: ■ There are no monthly fees to use your software. ■ Your click data is stored on your own server so... [...]

The latest article on HubSpot blog is titled “Sales Email Tracking Is Creepy & Useless Without An Engagement Strategy”. Michael Pici says, “Marketers have been using email open and click data since the 1990s. But when we advise sales reps to use the same technology … suddenly we’re “creepily spying” on our prospects. By understanding email engagement behaviors, marketers can determine how to approach their audience with messages that are sure to resonate. Email tracking can and should be used just as effectively in sales to understand if a prospect... [...]