Spend an hour setting up a StealthD campaign, and reap the rewards with no further effort. That’s what Jono Anderson and Brendan Mace, the creators, are saying. Don’t stop with one campaign. Spend an hour from time to time to set up a new campaign. It can only help grow your business. Their method uses inexpensive paid ads offered by a “new-ish” Google service, to place your ads before users of the Google email service. Their recommendation is to start by paying Google $10 daily for these ads. As you grow, judiciously increase your daily ad spend. StealthD is a concise training... [...]

Google has recently added new features to its Gmail service. AWeber columnist Tom Tate has identified its new features and posted an article on how they might affect your email marketing. Tate says, “It’s easy to fear the worst when Gmail makes updates to the way subscribers receive and interact with your messages. (Remember the “dreaded” Promotions tab?! The horror!😱 ) So, when Gmail recently announced that they’re rolling out new changes — like the option for people to “snooze” emails and the ability for their interface to “suggest unsubscribes” — marketers everywhere... [...]

According to HuffPost, an average US worker spends more than six hours a day checking emails. Emailing can be always better if you have grip on some of the shortcuts. HubSpot columnist Scott Tousley has shared thirty shortcuts that saved him sixty hours per year. Tousley says, “One year ago, I invested about two minutes into learning shortcuts for Gmail. Since then, it’s saved me about one second per email action (ex. deleting, reply, composing, etc), which equals roughly 15 minutes per day. That means over the past year, I’ve spent 60 fewer hours in Gmail. As a marketer, this... [...]

Gmail is the most used email platform at the moment. If you know the right ways to use the service the Gmail experience could be productive for you. Entrepreneur columnist Eric Griffith has shared 42 useful Gmail tips. Griffith says, “Gmail has come a long way. It’s not perfect and occasionally prompts ripples of outrage across its user base. But let’s be honest: with Gmail you get plenty for nothing. As a web app, Gmail is a constant work in progress, but the amount of under-the-hood power is pretty staggering. That’s what we’re here to delve into: all the tools... [...]

Ginny Marvin says, “Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before emails hit users’ inboxes. In the class action suit — Matera v. Google, Case No. 5:15-cv-04062, filed in 2015 — plaintiffs argued that scanning emails before they are received by users violates the Wiretap Act and the California Information Privacy Act. The plaintiff represented... [...]

Chad White says, “Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things like width, screen resolution and rotation. We’ll talk about the ramifications of this move in a second, but we should take a moment to recognize how wonderfully strange that initial announcement was. It wasn’t just that they’d be supporting... [...]

David DeMambro says, “More than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus, 56% of emails were opened on mobile devices in April 2016. With so many potential customers opening emails on mobile, it’s essential that marketers optimize their sends for tablets and smartphones in addition to desktop computers. Luckily, Google has made that easier with their announcement that Gmail will begin supporting emails created with responsive... [...]

Karissa Bell says, “Google is previewing a new version of Google Contacts that aims to simplify the service — by combining users’ Gmail and Google+ connections in one place. The new Google Contacts, a service usually accessed on desktop browsers, will make it easier for people to find connections and keep contact information up to date, Google says. SEE ALSO: 5 Google Inbox features that will make email suck less To create this more streamlined experience, contact information will be synced across Google+ and Gmail. Google Contacts will automatically pull in information from your contacts’... [...]

Pete Pachal says, “Google’s on a mission to reinvent email. Its weapon: Inbox, a standalone app that launched last week. Inbox aims to make email more useful with several new tools. It surfaces relevant content (photos, for example) and information from within individual messages so you don’t have to open anything to get at what you really want. Bundles sort your messages for you, letting you find important messages faster. Plus you can add your own reminders that work with Google Now. But there’s something important that Inbox isn’t: Gmail. Although the whole aim of... [...]

Google just released a new product, you might call it Gmail on steroids. Google calls it Google Inbox. Why bother, when Gmail has been a run-away hit? Here’s Google’s answer: With this [email] evolution comes new challenges: we get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks—especially when we’re working on our phones. For many of us, dealing with email has become a daily chore that distracts from what we really need to do—rather than helping us get those things done. New features in the Google... [...]