As the year winds down, it’s a critical time for organizations to evaluate their email and digital marketing efforts— and optimize the tools driving revenue and engagement. Digital Marketing Depot is hosting a webinar ‘Take Your Email Marketing to the Next Level: Balance Brand Control and Team Flexibility’ on Thursday, December 12, 2024, at 1.00 pm EDT. The DMD team says, “Join this webinar for strategies to strike the perfect balance between centralized brand control and flexible, segmented marketing. Empower your teams and departments to deliver the right message to the... [...]

Constant Contact has published a new video ‘How to Segment Your Email List for Better Results’ featuring David Fischer. The Constant Contact team says, “Most small business owners excel in their chosen fields, but marketing often feels like uncharted territory. You know you need a website and an email list, but what should your website look like? What should you be sending to your email list? And how do you know if any of it is even working? David Fischer, Founder and CEO of Solutions for Growth and Constant Contact Community Coach, understands these challenges. For 14 years,... [...]

Teamwork is crucial for email marketing teams to ensure consistent messaging, streamline workflows, and meet deadlines. Collaboration fosters creativity and aligns strategies, resulting in impactful campaigns that drive engagement. MarTech contributor Ryan Phelan has published an article featuring four tips for helping your email marketing team stay organized. He says, “Check out four ways I’ve helped executives organize their programs so they have the numbers and the plans right at hand. 1. Have a daily stand-up meeting Yes, adding a daily meeting can make you more productive! Our daily... [...]

In 2024, email deliverability hinges on strong sender reputation and engagement-driven strategies, with increased emphasis on AI-powered filtering to ensure inbox placement. Businesses focus on personalization, list hygiene, and avoiding spam triggers to maintain high deliverability rates. MarTech has published a new guide titled ‘Email deliverability: What you need to know’. Constantine von Hoffman says, “Here is your guide to why the requirements were put in place, the impact and cost of deliverability problems and how to ensure your email always goes through. Why are email... [...]

Email deliverability is crucial to ensure marketing messages reach recipients’ inboxes rather than spam folders, maximizing engagement and conversion potential. High deliverability strengthens sender reputation and helps maintain consistent communication with the audience. MarTech contributor Constantine von Hoffman has published a guide ‘Email deliverability: What you need to know’ covering important aspects of email deliverability. Hoffman says, “Here is your guide to why the requirements were put in place, the impact and cost of deliverability problems and how to ensure... [...]

This is a reminder for the MarketingProfs webinar to be held on November 7, 2024. Increasingly strict spam filters have made email marketing harder than ever before. As a result, confusing and contradictory deliverability advice is being published in droves. MarketingProfs is hosting a webinar ‘The Top Email Deliverability Tips You Shouldn’t Follow’ on Thursday, November 7, 2024, at 2:00 pm ET. The MarketingProfs team says, “In this webinar, Ortto Head of Deliverability Travis Hazlewood sorts fact from fiction for B2B marketers who just want to land in the inbox—and stay... [...]

Using images in emails captures attention, making messages more engaging and memorable. Visuals enhance storytelling, increase click-through rates, and help convey complex information quickly and effectively. MarTech contributor Natalie Jackson has published an article featuring useful information on when and how to use images in B2B emails. She says, “Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. I would love... [...]

Email newsletters are essential for building strong customer relationships, offering a direct line to share updates, promotions, and valuable content. They drive engagement and brand loyalty by keeping subscribers informed and connected on a regular basis. AWeber has published a new video ‘Get replies to your newsletter by adding a simple game’. The AWeber team says, “If you’re looking for more conversation and replies to your newsletter, sparking joy is a great way to get a response. Here’s a quick AI prompt you can use to add a simple game to your newsletter: “Translate... [...]

Email marketing helps attract new customers by delivering personalized offers and valuable content directly to potential leads. It fosters engagement and builds trust, turning prospects into loyal clients. AWeber has published a new video ‘Using Calendly with Your Email Marketing Platform to Automate Lead and Customer Nurturing’. It covers the following: Why is this integration so useful? Promote events and nurture leads Segment leads for more personalization Manage cancelations Reschedule invites Re-engage no-shows. AWeber  [...]

In 2024, email marketing remains a vital tool for personalized customer engagement, offering high ROI and precise targeting. It helps businesses build stronger connections with their audience through tailored, data-driven communication strategies. AWeber has published a new video ‘Time-saving email marketing features for small business owners and digital content creators’. The AWeber team says, “Learn about 4 crucial time-saving AWeber email marketing features that will help you get back to what you love: Canva built in, AI writers, email automation, and RSS blog and youtube automations.... [...]