The latest ‘Web Marketing Today’ blog post is titled “11 Ways to Improve Email Open Rates”. Pamella Neely says, ““Open rate” is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate. Open rates are also a key way to measure subscriber engagement. Sure, one message may do unusually well or unusually poorly, but an email marketing program’s overall open rate is a key indicator of health. As we’ll see in a moment, a weak... [...]
Archive for the 'email marketing' Category
Experian is hosting a live video chat with Liz Gould on “Email marketing strategies for the customer-centric marketer” on Tuesday, January 14 at 3.00 pm ET. Michael Delgado says, “Email continues to reign as one of the most profitable channels for marketers and a key touch point for customer engagement. Join our live video chat with Liz Gould as she shares insights from the Experian Marketing Services’ 2013 Email Marketing Study. Liz will share trends and examples of how today’s brands are using email as the hub of their cross-channel marketing efforts. Download the 46-page... [...]
The latest ‘Aweber’ blog post is titled “EPIC Marketing for 2014”. Brandon Olson says, “On Wednesday, January 8, we kicked off our monthly #AWeberHour Twitter Chat series by chatting with Joe Pulizzi, founder and CEO of Content Marketing Institute. Joe shared his insights on what 2014 has in store for content marketing, as well as New Year’s resolutions every content marketer should make. Here are some highlights from the chat. Mark your calendars for our next #AWeberHour Twitter Chat on Wednesday, February 5, at 3pm ET. We’ll be talking about “Finding the Right Partners for... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “How are companies sharpening their email marketing tactics?”. Erin Haselkorn says, “As modern technology keeps advancing, companies continue to find new ways of connecting with customers. They’re using web chats, mobile applications and social media plugins to communicate with people in new ways. As this happens, marketers uncover more information about those customers. However, there are some tried-and-true methods of communication that are still very popular today. Many businesses rely on email for the lion’s share... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “Canadian Anti-Spam Law update”. Alex Krylov says, “CASL will come into force in phases starting July 1, 2014 The information below should not be considered legal advice. Please consult with appropriate legal counsel before relying upon the compliance information provided below. As of December 2013 both regulators responsible for implementing Canada’s Anti-Spam Law have finalized their regulations. Industry Canada’s guidelines confirm all but one of the expected exemptions, provide needed clarifications to key requirements... [...]
The latest article on ‘MarketingProfs’ is titled “Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday Delivers”. Ayaz Nanji says, “Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on mobile devices, according to a recent report by Return Path. Some 51% of email opens between late November and the end of December happened on mobile devices, 27% on desktop clients, and 22% via webmail, the analysis found. Moreover, if the current trend continues, mobile could... [...]
The latest ‘Econsultancy’ blog post is titled “Ecommerce: how to approach the next big thing in B2B marketing”. David Bowen says, “B2B marketing has long been under-represented, not to mention B2B ecommerce. But with the entry of Amazon Supply and Google Shopping for Suppliers to the market, B2B ecommerce is quietly catching up. So much so that forecasts suggest that the B2B ecommerce market will be double the size of B2C by 2013. This is a real wake up call for B2B companies that have not considered selling their products online“. Ecommerce: how to approach... [...]
The latest ‘Econsultancy’ blog post is titled “2030: have email and social destroyed the art of letter writing?”. Ben Davis says, “Imagine it’s 2030, that’s 16 years from now, not half past eight in the evening, clever guy. You sit down to write a letter with your futuristic ray gun pen. But wait, haven’t the postal service just announced hover ships are no longer delivering sealed missives? Have postal bods stop delivering the letter (the last mile at least)? How have letter volumes changed alongside email and social messaging? How has click and collect affected... [...]
Anik Singal has planned a Google hangout tonight at 8 PM EST to share some fresh information on email marketing. To be clear, this hangout will he held: Date: TODAY (January 12th – Sunday) Time: 8 PM ET (New York Time) Location: Anik Singal’s Email Hangout. You’re going to receive all the following during this hangout: • LIVE Demos of Existing Businesses • COMPLETE Business Model • Stats and PROOF • LIVE Analysis of Student Businesses • BLUEPRINT – How To Do $10,000 a Month If you are available, it will be worth your time. At 8 PM EST, go here: Anik... [...]
The latest ‘Aweber’ blog post is titled “The Online Marketing One-Two Punch”. Amanda Gagnon says, “Electronica Life’s Christian Alva faced a problem many online businesses encounter: lots of work for little growth. He was frustrated that after 18 months of hard work and dedication, all he had to show for it was 4,000 subscribers. That’s when he decided to try contests with the help of a service called Contest Domination. Christian integrated this service with his email marketing efforts in AWeber. Now, Electronica Life has over 10,000 subscribers, sponsors seeking him out, plus... [...]