MarketingProfs has published a new episode of Marketing Smarts podcast ‘New B2B Email Marketing Techniques That Work Right Now’ featuring Jay Schwedelson. George B. Thomas says, “Technology is changing. Things that were true 10 years ago no longer apply. Jay and host George B. Thomas refer to the world of email marketing as “the wild wild west.” “There are no more rules,” Jay says, and then proves it by taking controversial stances. Here are a few of them: Open rates can be valuable (what?). Unsubscribes are a good thing, so don’t let them freak you... [...]
Archive for the 'email marketing' Category
Your emails should be authentic and persuasive. Then only, you can appeal to your audience. Watch Ahrefs’ new video ‘How to Write Email Outreach Templates That Don’t Sound Templated’ to improve your email marketing. The Ahrefs team says, “In this video, you’ll learn how to write personalized outreach templates without them sounding templated.” Ahrefs [...]
A thank you page is the page that appears after someone has completed an action. AWeber contributor Pam Neely has published an article featuring 10 great thank you page examples. She has also shared tips to how to create your own thank you pages. She says, “You can do a ton of interesting things with thank you pages – as you’re about to find out! 10 ideas for thank you pages that rock with examples Let’s work from the basics to the fancy stuff, with thank you page examples sprinkled in along the way. 1. Ask people to confirm their email address Using “confirmed opt-in,” also known... [...]
Email marketing is one of the most effective forms of marketing. It helps you stay in touch with your audience and present relevant offers. However, we should give the liberty of receiving or not receiving our emails to the people. Read Content Marketing Institute’s latest article on why we need an unsubscribe strategy in email marketing. Ann Gynn says, “Email providers are increasingly making it easier for their customers to stop receiving your newsletters and other subscriber emails. In Gmail, when a subscriber hasn’t opened any email from the sender after 30 days, a notice pops... [...]
A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Patrick Dang has published a new video ‘Top 5 Cold Email Tips to Dominate B2B Sales’ featuring five email marketing tips to grow your b2b sales. He says, “Learn the Top 5 Cold Email Tips & Cold Emailing Strategies to CRUSH B2B Sales, Tech Sales, SaaS Sales.” [...]
Email marketing is one of the most preferred channels. With a strong email marketing strategy, you can take your business to the next level. MarTech contributor Pamela Parker has published an article answering the question ‘What is email marketing and how are platforms helping brands succeed?. She says, “Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual... [...]
MarTech is hosting a webinar ‘Why Finding the Right Platform is the Key to Winning in Email Marketing’ on Thursday, August 18, 2022. The MarTech team says, “Marketers are being asked to do more with the resources already available to them while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Consolidating multiple email service provider (ESP) contracts and entrusting your email marketing to one reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their... [...]
You should choose the right words to transform your email copy into a strong marketing messages. AWeber contributor Liz Willits has published an article highlighting the eight best words to use in your next email. She says, “These 8 everyday words can have a huge impact on your email engagement. (Spoiler: We just used one of them.) You might be surprised. Some of the most effective words are ones you use everyday. Here is the list of email marketing words: 1. Now The word “now” is one of the most effective words to use in email, because it invokes action and urgency. It asks subscribers... [...]
Marketing Smarts has published a new podcast episode on ‘How to Effectively Leverage Email Marketing’. How to Effectively Leverage Email Marketing [...]
MarTech is hosting a webinar ‘Why Finding the Right Platform is the Key to Winning in Email Marketing’ on Thursday, August 18, 2022. The MarTech team says, “Marketers are being asked to do more with the resources already available to them while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Consolidating multiple email service provider (ESP) contracts and entrusting your email marketing to one reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their... [...]