Google and Yahoo are enacting new inbox privacy protections in February. These new email deliverability requirements will impact email marketing—and if your organization is not ready for the changes, delivery (and sales) may suffer. MarketingProfs has published a new report ‘Demystifying Inbox Deliverability: Changes Coming in 2024’. The MarketingProfs team says, “With this free download from Marigold, you’ll discover the steps you need to take to ensure your emails continue to reach the inbox. You’ll learn: Why Google and Yahoo are tightening their delivery rules—and... [...]
Archive for the 'email marketing' Category
AWeber has published ‘Mastering email nurture campaigns: A guide to boosting customer engagement’. Rhonda Bradley says, “In this guide, you’ll discover how easy it is to create automated email campaigns that nurture leads through the sales funnel and increase your engagement and sales — with very little effort on your part. What is an email nurture marketing campaign? How do nurture emails work? 7 best practices for email nurture campaigns How to set up an email nurture campaign: A 5-step checklist What is an email nurture marketing campaign? An email nurture campaign is... [...]
Adweek has published a new video ‘Marketing and Retail Leaders on Navigating the Future of Commerce’ featuring useful e-commerce insights. The Adweek team says, “Last month at Adweek’s Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the consumer demographics brands should be advertising to.” https://www.youtube.com/watch?v=n7oojCHPPYg Adweek [...]
Copyblogger has published the latest podcast episode ‘How to Make Thousands On A 1k Person Email List’ featuring Tim Stoddart & Ethan Brooks. The Copyblogger team says, “This week we have another throwback episode. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both working on product launches, and take you behind the scenes to talk about self doubt, idea validation, and how to allocate your energy across... [...]
Email marketing is a direct digital marketing method that uses emails to engage with a business’s audiences. It can help businesses promote, build relationships, and drive customer action. Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring nine email marketing tips and examples. O’Brien says, “Let’s look at 9 of the best to help improve and optimize your email marketing activities. 1) Use Personalization The fact is, personalization works. Merkle’s Customer Engagement Report 2022 found that nearly 80% of business leaders say consumers... [...]
Inbox deliverability is the percentage of emails that reach a recipient’s inbox without being blocked by spam filters or other email security measures. Digital Marketing Depot has published a new white paper titled ‘Demystifying Inbox Deliverability Changes Coming in 2024’. The DMD team says, “Starting in February 2024, Google and Yahoo are implementing new inbox privacy protections, reshaping how emails are delivered to Gmail and Yahoo inboxes – affecting marketers everywhere. But don’t panic: Marigold is here to help you understand these changes and ensure your... [...]
Content Marketing Institute has published a new video ‘Social Media Turmoil Continues | 2024 Content Marketing Predictions’ featuring content marketing predictions for 2024. The AWeber team says, “Changes in the social media landscape will affect content and marketing in strategy, budgets, traffic, and more in 2024. We’ve asked industry thought leaders (including Content Marketing World speakers and Content Marketing Award winners) for their insights and advice on the trends most likely to affect your work in 2024. Here are their thoughts on how turmoil continues to affect the... [...]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Effective B2B Email Strategies for the Win’ featuring Matt Treacey. George B. Thomas says, “Calling all nature nerds: If you could never quite make sense of email marketing dynamics, Episode 576 of Marketing Smarts might be just what you need. Its guest is bestselling author Matt Treacey, who used his background in ecology to reframe email marketing in his book Natural Orders. “I actually found a lot of overlap between some of the stuff that I had been studying and working with in ecology and... [...]
Email Autoresponder Magic is today’s MyNams December Deal, available until midnight. It is a 6-Part Video Course with short easy-to-follow video modules that walk you through the process of creating your email autoresponder series to begin building cash generating autoresponders that work for you day and night. In addition, it includes notes for the slides and MP3 audios of the training for your consumption in any format. These videos show you how to set up your autoresponder, how to write effective emails, how to design the right series of email to build an effective campaign, and a lot... [...]
AWeber has published a new video ‘Why you should create a video version of your newsletter’ featuring useful tips to improve your newsletter performance. The AWeber team says, “Including a link to a video or audio version of your newsletter is one way to build a more engaged audience. I’m not talking about creating a whole separate script and producing it in a fancy studio. I recorded the video above on my iphone in my home office to give an example of what’s possible with just your phone and a few minutes. But just because something is easy isn’t reason enough to... [...]