The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 3 test options, 3 possible discoveries, 1 live test from Email Summit 2014”. Selena Blue says, “Executing tests live from Summit has become a MECLABS tradition. It’s a great way to give the audience a glimpse at real-world online testing, while also involving them in the process. At this week’s MarketingSherpa Email Summit 2014 in Las Vegas, the MECLABS live test team is shaking things up along with the test’s sponsor, BlueHornet. Typically, the team picks one research question and then creates multiple treatments... [...]
Archive for the 'email marketing' Category
The latest article on ‘Business 2 Community’ is titled “Iterative Email Marketing”. Mad Mimi says, “To iterate is essentially to repeat. “Iterate,” “interative,” and “iteratively” are buzzwords as of late, but for good reason. Whether you work in product development, marketing, or another field, repetition often leads to superior results. What Does it Mean to Practice Iterative Email Marketing? Email marketing can be iterative on a couple levels: (1) You can do several rounds of edits on any given email, and (2) You can keep challenging yourself to improve your... [...]
The latest article on ‘MarketingProfs’ is titled “Hail to the Chief… of Email Marketing”. Seamas Egan says, “Presidents’ Day is here, and I’ve been thinking about various US heads of state. I’ve wondered whether they would also have been great CMOs, because in many cases their words and ideas have withstood the test of time. Some of you would likely be thrilled to have these leaders running your marketing campaigns, at least according to a recent poll about US presidents that we conducted at Campaigner. (See the infographic at the end of this article.) As you... [...]
The latest post on ‘Copyblogger’ Blog is titled “The Lede: Michael Stelzner on Capturing Emails and Committing to Quality”. Jerod Morris says, “ From nothing to Technorati’s #1 business blog in a little over four months. That’s quite a story. It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked“. The Lede: Michael Stelzner on Capturing Emails and Committing to Quality ‘Copyblogger’ Blog [...]
The latest VerticalResponse blog post is titled “Four Email Marketing Myths Debunked”. VerticalResponse team says, “Just like old wives’ tales, myths about what does and doesn’t work in email marketing can outlast unbelievers. We’ll let the medical establishment debate whether wet hair and cold weather gets you sick, but we think it’s time to set the record straight on some of the most common email marketing myths.We sat down with Jerry Jao, the co-founder and chief executive of Retention Science, to clear the myth-filled air. His company helps small businesses keep customers... [...]
The latest article on HubSpot blog is titled “Sales Heartbreakers: How to Use Breakup Emails to Attract Your Prospects”. Anum Hussain says, “There are some relationships that you’re happy to see end. You know — when you’re stuck dating someone you just don’t like that much. But sometimes you start a relationship with someone who has really piqued your interest. Despite how many times this potential partnerhas reached out, though, it’s not uncommon for your conflicting calendars to keep your love from prospering. And when this happens, you get that... [...]
The latest post on ‘Copyblogger’ Blog is titled “How Email Design Limitations Can Actually Be Liberating”. Dean Levitt says, “ Long before email newsletters became a central part of my life, I harbored dreams of being a famous jazz guitarist. While I know now that fame and jazz is a mythical combination, akin to a unicorn triple-crown winner, that was my goal in my early twenties. One of my jazz improv teachers would force his students, including me, to practice for hours using only two fingers (on the piano or guitar). It was frustrating, annoying … and then, eventually, freeing. One... [...]
The latest VerticalResponse blog post is titled “Email Marketing Promotions Gone Wrong”. Janine Popick says, “When Groupon celebrated their fifth birthday, they sent out an email marketing promotion to their subscribers. Here’s what they did right, wrong and what you can learn from it:What They Did Right Groupon did a lot of things right. They used email to reach out to their opted in subscriber base and they used a compelling subject line with a limited time offer “We’re Giving Out $5,000,000 in Groupon Bucks Today.” Plus, there was a sense of mystery–you had to log... [...]
The latest post on ‘Copyblogger’ Blog is titled “The Lede: Michael Stelzner on Capturing Emails and Committing to Quality”. Jerod Morris says, “ From nothing to Technorati’s #1 business blog in a little over four months. That’s quite a story. It’s Michael Stelzner’s. And on the latest episode of The Lede, he shares two of the most important ingredients in his online success — ingredients that too often get overlooked. Capturing emails and committing to quality … Stelzner has been steadfast with both since launching Social Media Examiner, and the site’s sustained... [...]
The latest Silverpop blog post is titled “5 Ideas for Adding “White Space” to Your Emails”. Loren McDonald says, “Most marketers understand that to break through the clutter in subscribers’ inboxes, you must send messages that stand out, not just with a catchy subject line but also with content that interests them.Yet while this may seem obvious, many marketing messages wind up saying little more than “buy-buy-buy.” For a high-volume retailer who averages three to four broadcast emails per week, that’s 150 to 200 hard-sell emails each year. Is it any wonder that... [...]