The latest ‘Aweber’ blog post is titled “Small Business In 2014: 4 ½ Things You Should Know”. Rebekah Henson says, “Did you know that 94% of small business owners consider online marketing very important to helping their business grow? But while many of you plan to increase your online marketing, 29% of you feel overwhelmed by all your efforts. If you’re feeling overwhelmed by online marketing, we’re here to help. We surveyed almost 1,500 of our customers in December to ask about their plans for 2014”. Small Business In 2014: 4 ½ Things You Should Know Aweber Blog [...]
Archive for the 'email marketing' Category
MarketingSherpa is hosting a webinar with Daniel Burstein and Paul Ramirez on Wednesday, January 15 at 2.00 pm EST. The topic of the webinar is “Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%”. The MarketingSherpa team says, “It’s a new year. Start it off right with an email marketing strategy that achieves results. In this MarketingSherpa webinar, you’ll learn how an e-commerce company implemented a creative and audience-centric approach to increase online ticket sales by 66%. Join Daniel Burstein, Director of Editorial Content,... [...]
MarketingSherpa has released a case study titled “Email Marketing: Dell lifts revenue 109% via GIF-centric campaign”. Allison Banko says, “GIFs have revamped the online experience, enhancing everything from news stories to websites to even emails. While these video-photo hybrids are a fun visual treat for consumers, marketers are using GIFs as a valuable way to showcase products that a static photo just can’t do justice. In this case study, we dig into a GIF-focused email campaign that established Dell as an esteemed MarketingSherpa Email Award winner. Read on for an inside... [...]
The latest ‘Web Marketing Today’ blog post is titled “11 Ways to Improve Email Open Rates”. Pamella Neely says, ““Open rate” is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate. Open rates are also a key way to measure subscriber engagement. Sure, one message may do unusually well or unusually poorly, but an email marketing program’s overall open rate is a key indicator of health. As we’ll see in a moment, a weak... [...]
Experian is hosting a live video chat with Liz Gould on “Email marketing strategies for the customer-centric marketer” on Tuesday, January 14 at 3.00 pm ET. Michael Delgado says, “Email continues to reign as one of the most profitable channels for marketers and a key touch point for customer engagement. Join our live video chat with Liz Gould as she shares insights from the Experian Marketing Services’ 2013 Email Marketing Study. Liz will share trends and examples of how today’s brands are using email as the hub of their cross-channel marketing efforts. Download the 46-page... [...]
The latest ‘Aweber’ blog post is titled “EPIC Marketing for 2014”. Brandon Olson says, “On Wednesday, January 8, we kicked off our monthly #AWeberHour Twitter Chat series by chatting with Joe Pulizzi, founder and CEO of Content Marketing Institute. Joe shared his insights on what 2014 has in store for content marketing, as well as New Year’s resolutions every content marketer should make. Here are some highlights from the chat. Mark your calendars for our next #AWeberHour Twitter Chat on Wednesday, February 5, at 3pm ET. We’ll be talking about “Finding the Right Partners for... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “How are companies sharpening their email marketing tactics?”. Erin Haselkorn says, “As modern technology keeps advancing, companies continue to find new ways of connecting with customers. They’re using web chats, mobile applications and social media plugins to communicate with people in new ways. As this happens, marketers uncover more information about those customers. However, there are some tried-and-true methods of communication that are still very popular today. Many businesses rely on email for the lion’s share... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “Canadian Anti-Spam Law update”. Alex Krylov says, “CASL will come into force in phases starting July 1, 2014 The information below should not be considered legal advice. Please consult with appropriate legal counsel before relying upon the compliance information provided below. As of December 2013 both regulators responsible for implementing Canada’s Anti-Spam Law have finalized their regulations. Industry Canada’s guidelines confirm all but one of the expected exemptions, provide needed clarifications to key requirements... [...]
The latest article on ‘MarketingProfs’ is titled “Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday Delivers”. Ayaz Nanji says, “Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on mobile devices, according to a recent report by Return Path. Some 51% of email opens between late November and the end of December happened on mobile devices, 27% on desktop clients, and 22% via webmail, the analysis found. Moreover, if the current trend continues, mobile could... [...]
The latest ‘Econsultancy’ blog post is titled “Ecommerce: how to approach the next big thing in B2B marketing”. David Bowen says, “B2B marketing has long been under-represented, not to mention B2B ecommerce. But with the entry of Amazon Supply and Google Shopping for Suppliers to the market, B2B ecommerce is quietly catching up. So much so that forecasts suggest that the B2B ecommerce market will be double the size of B2C by 2013. This is a real wake up call for B2B companies that have not considered selling their products online“. Ecommerce: how to approach... [...]