Increasingly strict spam filters have made email marketing harder than ever before. As a result, confusing and contradictory deliverability advice is being published in droves. MarketingProfs is hosting a webinar ‘The Top Email Deliverability Tips You Shouldn’t Follow’ on Thursday, November 7, 2024, at 2:00 pm ET. The MarketingProfs team says, “In this webinar, Ortto Head of Deliverability Travis Hazlewood sorts fact from fiction for B2B marketers who just want to land in the inbox—and stay there. He’ll bust some of the most prevalent deliverability myths, debunk... [...]

Email marketing is crucial for building direct, personalized connections with customers, fostering engagement, and driving conversions. It offers a cost-effective way to reach targeted audiences, deliver tailored content, and nurture customer relationships over time. Digital Marketing Institute has published ‘The Ultimate Email Marketing Guide for Beginners’. Clodagh O’Brien says, “Email marketing is one of the most profitable direct marketing channels, with Statista projecting global revenue from email to reach $17.9 billion by 2027. The reason for this growth is that email... [...]

MarketingProfs is hosting the ‘Email Marketing Friday Forum’ on Friday, October 11 at 11.30 AM ET. The forum will feature the following three sessions: Convert With Emotion: How to Write Emails Your Audience Wants, Needs, and Converts To Balancing Brand With Demand: Your Next Marketing Channel Is Sitting in Your Inbox Strategic Customer-First Emails. Email Marketing Friday Forum MarketingProfs  [...]

MediaPost Columnist Ray Schultz has reported about the redesigned Gmail service that will help consumers track purchases and reservations. He says, “Google is taking another stab at improving the Gmail experience. It has updated its summary cards, adding new details to the snippets it previously supplied at the top of emails. The new cards are now appearing in Android and iOS. What’s all the hype about? “For starters, summary cards as you know them are getting a whole new look across purchases, events, bills and travel emails,” Google writes. “They’ll offer new action buttons, like... [...]

AWeber has published a new video ‘Using Calendly with Your Email Marketing Platform to Automate Lead and Customer Nurturing’. This video covers the following: Why is this integration so useful? Promote events and nurture leads Segment leads for more personalization Manage cancelations Reschedule invites Re-engage no-shows. AWeber  [...]

In 2024, email marketing is increasingly personalized, leveraging AI to deliver hyper-targeted content. It’s a crucial tool for nurturing customer relationships and driving engagement through tailored, data-driven campaigns. Content Marketing Institute contributor Ann Gynn has published an article featuring 19 do’s and don’ts of improving email marketing. She says, “Email presents a marketing benefit unavailable on any social media channel: Your brand can show up directly in your audience’s inboxes whenever you want. But to gain email’s true advantage, you don’t just hit the... [...]

AWeber contributor Chelsea Hurst has published an article answering the question ‘Are image-only emails good for reader experience or problematic?’. She says, “I designed the entertainment page, which incorporated several images of movies and TV shows that we reviewed that month. I was so happy with how everything turned out—but that happiness turned into utter dismay when we received our copies from the printer. All of the images on the entertainment page were missing. I rushed to check my InDesign file. Sure enough, I had neglected to embed the images before sending it to... [...]

Welcome emails are essential for making a positive first impression, setting the tone for future interactions, and guiding new subscribers or customers through their initial engagement with your brand. They help establish trust and increase the likelihood of long-term loyalty. HubSpot contributor Erik Devaney has published an article featuring 16 great examples of welcome emails for new customers. He says, “I believe that one factor that really impacts the customer onboarding proces s is the welcome email. While there’s no one-size-fits-all format, there are several key components that... [...]

AI in email marketing enhances personalization by analyzing user behavior and preferences, enabling tailored content that boosts engagement. It also optimizes send times and subject lines, increasing open rates and overall campaign effectiveness. HubSpot contributor Flori Needle has published a guide to AI Email Marketing. He says, “I’ve found that the most significant benefit of using AI in email marketing is that it saves time while improving performance. The routine processes you spend time on can happen instantly, and you can launch your optimized campaigns faster. Most AI email... [...]

Executing an email campaign requires careful planning, from crafting compelling content to segmenting your audience for targeted messaging. Effective execution ensures higher engagement rates and conversion, making email campaigns a vital component of a comprehensive marketing strategy. Digital Marketing Depot is hosting a webinar ‘Mastering Email Campaign Execution’ on Tuesday, August 27, 2024, at 1.00 pm EDT. The DMD team says, “Email marketing has never been more challenging. With soaring customer expectations and an overcrowded inbox, delivering impactful campaigns demands... [...]