The latest ‘Econsultancy’ blog post is titled “Key Christmas trends to keep in mind this season: stats”. Luke Richards says, “With higher-than-usual retail activity, an abundance of free time for many people and the popularity of tech-orientated gifts, Christmas is always an interesting time for digital trends. The Ecommerce section of our Internet Statistics Compendiumincludes the best freely available Christmas e-retail data from around the web as well as our own research, and now stretches back several years. This gives users a good overview of how people are... [...]
Archive for the 'Holiday Marketing' Category
The latest article on ‘Business 2 Community’ is titled “5 Ways To Use Social Media To Boost Holiday Sales”. Jason Kane says, “For e-commerce businesses, the holiday season is the when sales generally see a dramatic increase, sometimes even two or three times the normal amount. But while the holiday season does bring an influx of consumers on its own, there are other ways businesses can take advantage of the shopping season. Instead of sitting back and waiting for shoppers to come bearing their credit cards, e-commerce businesses need to be proactive and use social media as... [...]
The latest ‘Aweber’ blog post is titled “How Consumers Are Shopping For The 2013 Holidays”. Amanda Gagnon says, “Shoppers crowded outside automatic doors, their puffs of cold breath in the frosty air, as always. But that might have been the only thing that remained the same for this year’s Thanksgiving weekend shopping. Several retailers opened early, offline merchants capitalized on Cyber Monday and even the sales figures broke with tradition: Black Friday Total Black Friday revenue fell 13.2% from 2012 figures. Even so, NBC News reported that US online sales rose 17.3% on Black... [...]
The latest article on ‘Marketing Land’ is titled “Keeping The Holiday Drill In Check: How To Plan Rather Than React”. Kendall Allen says, “It’s that time of year. Once again, we are awash in holiday projections — and with those projections come seasonally specific recommendations for marketers. This includes everything from capitalizing on mobile’s first true holiday to investing more in programmatic as that trend ramp steepens into 2014. Assuming you are more dexterous than you were this time last year (which most of us are), the seasonal imperative suggests... [...]