SMS (or text messaging) is the only marketing channel with a 97% open rate, according to research from messaging platform Podium. Search Engine Journal is hosting a webinar ‘SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach’ on Wednesday, November 17, 2021, at 2.00 pm ET. The SEJ team says, “In this webinar, you’ll get eight actionable tips and tricks to create effective SMS campaigns and improve the ROI of your marketing this holiday season. Register to see how you can: Grow your SMS opt-in list for the holidays. Optimize conversions for the holiday shopping... [...]
Archive for the 'Holiday Marketing' Category
SMS (or text messaging) is the only marketing channel with a 97% open rate, according to research from messaging platform Podium. Search Engine Journal is hosting a webinar ‘SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach’ on Wednesday, November 17, 2021, at 2.00 pm ET. The SEJ team says, “In this webinar, you’ll get eight actionable tips and tricks to create effective SMS campaigns and improve the ROI of your marketing this holiday season. Register to see how you can: Grow your SMS opt-in list for the holidays. Optimize conversions for the holiday shopping... [...]
According to Etsy.com, shoppers spent $3.3 billion on Etsy from October to December 2020. In this upcoming holiday season, the number may go even higher. AWeber contributor Sean Tinney has shared some useful tips on making more sales on Etsy during the upcoming holiday season. Sean says, “There are three ways to make more from your Etsy store: Boost sales with email marketing Sell more on average to each customer Find new leads to convert to buyers Boost sales with email marketing Do you get a lot of repeat customer business? If so, that’s great. If you don’t, you may want to think... [...]
Merkle’s Adrian Troy, Gaia Read, and Egle Mazonaite have published an article highlighting six useful strategies to improve your holiday sales with a strong search engine marketing plan. They say, “While a lot of the usual Cyber Week prep work is already behind us, below are some tips and tactical ideas on how retailers can continue to win throughout the entire holiday season. Encourage Consumers to Go In-Store If Store Inventory is Stronger Than Online First and foremost, before they go in-store, it’s important that customers know you prioritize the health of shoppers and employees... [...]
As the holiday season comes closer, it is time to prepare our strategy to reach more buyers this year and create more sales. The Conductor team has published a guide to creating the Black Friday SEO strategy. Claudia Higgins says, “Google serves more than 5 million searches per month that are related to Black Friday. And we know this estimate from Google is averaged out across a full year. If we conservatively estimate that 85% of “Black Friday” related searches happen in November, that means of the 60 million annual searches, roughly 51 million searches take place in November, and most... [...]
Inc. contributor Bill Hobbs has shared three useful tips to help you prepare your business to get most from the upcoming holiday season during the testing times of COVID-19 pandemic. He says, “Brands can expect the following 2020 holiday shopping trends. Lower overall spend Many consumers are facing economic uncertainty and financial stress, and they are likely to be more frugal in their holiday spending this year. Two in every five shoppers plan to spend less than they did last holiday season, according to Accenture’s annual survey. Deloitte has a slightly more optimistic view,... [...]
Email plays a pivotal role when it comes to marketing and holidays are not an exception. A well-designed email campaign with effective copy can help you to improve your conversion rate. Practical Ecommerce contributor Carolyn Nye has shared five email marketing tactics to help you improve your conversion rate during the holiday season. Nye says, “I’ve received many holiday email-marketing messages since the busy Black Friday to Cyber Monday weekend. In this post, I’ll share five that are especially clever. Combining Email and Physical Mail I was looking in November for... [...]
To make most from your holiday marketing efforts, you should be planning your PPC holiday marketing campaigns right now as the holiday season boasts the most lucrative quarter for many online businesses. PPC Hero contributor Stephanie White has shared 12 holiday PPC optimization tips to improve your marketing results. White says, “This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS. SQRs/Negatives It... [...]
Rise in your website traffic can bring brighter days for your business during the holiday season. By getting more and more people to your sites, you can try to persuade them to make purchases. Outbrain’s Kelly Hayes has made available on-demand replay of the webinar ‘How to generate traffic and turn it into sales for the holiday season’ to help you make most from this holiday season. Hayes says, “What You’ll Learn The power of Native and an introduction to Outbrain Why you need a seasonal and holiday sales strategyHow to optimise your landing pageKey... [...]
An effective SEO strategy helps you to reach more people online. Especially during the holiday season, a well-defined SEO plan is highly essential. Searchmetrics contributor Jordan Koene has published a new podcast episode ‘How to Prioritize and Categorize SEO Holiday Topics’ featuring Tyson Stockton. Koene says, “When it comes to last minute SEO optimizations, knowing where to start and what to prioritize is key to winning the optimization battle. Join host Ben and Searchmetrics’ Director of Services Tyson Stockton as they continue their Holiday Triage week discussion reviewing... [...]