HubSpot has released data from its State of Inbound report. According to the report, 63% marketers said that generating traffic and leads is a challenge for them. Proving the ROI of their marketing activities is a challenge for 40% of marketers. 28% marketers stated that securing enough budget for their marketing activities is a challenge for them. 26% marketers expressed that identification of right technologies for their marketing needs and managing websites is a challenge for them. Along with the data, HubSpot has also published tips on how marketers can tackle the challenges they are facing. Lindsay... [...]

HubSpot has released the ‘State of Inbound 2017’ report. According to HubSpot, this report is inteded to help marketers stay up-to-date on all the marketing and sales changes that matter for their business. HubSpot’s Mehan Conley says, “There’s a corporate chasm forming between executives and their employees, and when misalignment forms inside the four walls of a business, that can impact everything from employee retention to customer satisfaction. Consider these discrepancies: 69% of executives believe their organization’s marketing strategy is effective,... [...]

Samuel Timothy says, “Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results. Why is Inbound Marketing Important for Manufacturers? A majority of B2B customers perform research online before making a buying decision, and the types of people that manufacturers target aren’t just any... [...]

Ryan Ruud says, “Inbound marketing is especially important today. According to a study conducted by Hubspot, organizations that place a heavy focus on inbound marketing techniques are an incredible four times as likely to be effective at achieving their goals than those that only focus on outbound efforts. This is something that works wonders in both the B2B and B2C spaces — in fact, Social Media B2B estimates that companies that actively blog (one of the core pillars of any inbound marketing campaign) generate an average of 67 percent more leads per month than those who don’t... [...]

Brett McIntyre says, “Inbound marketing focuses on drawing the attention of potential customers to a brand or product. An agency will use several techniques to create brand awareness and attract customers to help grow a business. A large part of inbound marketing strategy utilizes marketing automation, SEO, content marketing, email marketing, social media, blogs and more. To clarify the difference between outbound and inbound marketing, one can look at it like this: Outbound marketing works to directly attract customers, whereas inbound marketing is aimed at creating awareness about a company... [...]

Lauren Hintz says, “Due to the proliferation of marketing materials on the internet, the modern buyer is no longer dependent on salespeople for necessary purchasing decision information. Inbound salespeople see the need to personalize the sales experience to the buyer’s context. Meanwhile, inbound sales teams recognize they must transform their entire sales strategy so they’re serving the buyer. Inbound Sales Methodology Inbound sales organizations develop a sales process that supports the prospect through their buyer’s journey. Note the stages that buyers move through:... [...]

Lindsay Kolowich says, “Today is the day you become an inbound marketer. Are you excited? Nervous? Do you have any idea where to start? If the answer to that question is “no,” fear not — we’re here to make that transition easier for you. You see, the inbound methodology is a type of marketing strategy, but it’s also a philosophy. At the heart of it, you’ll be turning your focus away from company-focused efforts, and more toward customer-centric marketing. And for it to truly work, you’ll need to become a dedicated student of inbound marketing. The... [...]

Courtney Eckerle says, “Hack #1. Cannibalize your content When it comes to content marketing, robbing Peter to pay Paul isn’t going to get you fired. It might even get you promoted. If robbery and cannibalism harsh metaphors for you, consider it recycling. Saving your marketing team’s environment one piece of content at a time. When your social media team creates a cool and valuable infographic, don’t just let it die after it moves down the Facebook wall. Shock some electricity into it, call it reborn, and send it out in an email send. Build a blog post around it. Heck, build a white... [...]

Brian Halligan says, “2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution — it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and search marketing equalized the playing field. Marketing became much more about the width of your brain than the width of your wallet. Fast forward to today. While the fundamental tenets of inbound marketing... [...]

David Ly Khim says, “The other day, a friend who works in sales told me an unbelievable story about her sales team. On the morning of the last day of the month, her team had met less than 80% quota. By the end of the day, they had hit 105% quota. What? I’m sure this is a common experience for the people reading this post, but as a non-salesperson, I was curious … how does that happen? What type of team does it take to make that kind of jump in one day? What behavior makes for an effective salesperson, and by extension, a team of effective salespeople? To answer this question, we studied... [...]