A marketing campaign is an approach marketers use to promote their company’s products, services, or resources. SEMrush has published ‘A Quick Start Guide to Effective Marketing Campaigns’ to help you design and execute rewarding marketing campaigns. Victoria Liaonenka says “Think of the strategy component of your marketing campaign as a destination you’re wanting to reach. Before you can know how to get there you need to know where you’re going. It can also help to know why you’re wanting to get there and who’ll join you in your journey. Applying this to a marketing... [...]

With a unique and strong strategy, you can make the most from your marketing campaigns. And content plays a very important role in making your campaigns more impactful. Entrepreneur magazine contributor James Jorner has shared three ways to improve your marketing campaigns by keeping them content centered. He says, “If your content can solve a big problem for your readers, they’ll remember it. This enables you to get loyal subscribers and potential brand ambassadors, especially now that the display advertising and search advertising space is very cluttered with an increasing number of... [...]

Your business performance depends on the way you address marketing and advertising. Creation of persuasive product marketing campaigns is a challenge but with creative efforts you can create the ones that attract millions. Marketing Week team has published a new guide ‘Supercharging Your Product Campaigns’ to help marketers create outstanding product marketing campaigns. MW team says, “Only 29% of companies are actually successful in turning analytics into action. So how can you get the most out of your products and ensure your budget drives the most impact on revenue... [...]

An outstanding marketing campaign is the one that appeals the masses in a unique manner. Apart from promotion it should also be showing the respect to the people who are addressed or featured in it. The Econsultancy team has shared seventeen marketing campaigns that have featured a positive message for the women. You may like to observe and follow them to make you next marketing campaign more effective. Econsultancy team says, “The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment. Today, however, we’re... [...]

Creativity and innovation also result from the observation. Studying the effectiveness of certain marketing campaigns and the efforts put in by the marketers can help you get inspired. To help marketers come out with outstanding marketing campaigns, Econsultancy columnist Sean Cole has shared the best social media stories & campaigns from July 2018. Cole says, “As the sunshine in the UK continues into what feels like it’s 656th day, social stories and campaigns continue to keep us entertained! Here are some of the best from July 2018 – featuring Nike, Facebook, The World Cup,... [...]

An integrated marketing campaign combines print/broadcast advertising, public relations, direct marketing, email, digital and in-store promotions to achieve better effects in marketing and promotion. Devising an integrated marketing campaign can also help you to reach out more people. Marketing Land columnist Kevin Bobowki has shared four tips to build effective integrated marketing campaigns. Bobowski says, “Can you build an effective integrated marketing campaign in weeks rather than months and quarters? Yes. Can you build an integrated campaign that’s adaptable, flexible and responsive... [...]

HubSpot columnist Lindsay Kolowich has shared 14 of the best advertising and marketing campaigns to help marketers design outstanding campaigns for their brands. Talking about the Nike campaign, Kolowich says, “Did you know that, once upon a time, Nike’s product catered almost exclusively to marathon runners? Then, a fitness craze emerged — and the folks in Nike’s marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At the time, Reebok was selling more shoes than Nike). And so, in the late 1980s, Nike created the “Just... [...]

Kate Taylor Mighty says, “If you’ve heard of retargeting and think it’s a strategy you want to invest more in, you’re in good company. According to a study by AdRoll, almost 90% of marketers are planning to increase or maintain their retargeting spend in the next year. Although it’s a popular tactic for marketers, if you’re new to retargeting, it can be tough to know how to get started. In this article, we’ll cover the basics of retargeting and the ROI, lead generation, and lead conversion benefits it can bring to your marketing efforts. The following... [...]

Daniel Gilbert says, “Making good things better is… good. Take campaign-level audiences — they’re good, but wouldn’t meta-campaign-level audiences be even better? Sure. To reiterate, campaign level audiences are great. You don’t have quite as fine control as with ad group-level audiences (and it’s annoying you can’t have ad group and campaign audiences together!), but they’re much easier to keep track of, because there are a lot fewer of them. (Plus, there’s a pesky limit of 5 million ad group targeting criteria in an account — which sounds like a lot but is easy to eat... [...]

Danny Chadburn says, “When is it a good time to pull off the motorway? Pretty frequently it seems if you look at the packed car parks of Motos and Welcome Breaks across the country. But how many people actually plan to visit a service station? The reality is that most don’t, ending up there out of necessity – you pull up, do what you need to do and you’re on your way again. It’s all very convenient, but not really that satisfying. If you think about your marketing campaign plan as a journey – your content development roadmap getting you from A (the idea) to B (the results),... [...]