MarketingSherpa has released a case study titled “App Gamification: 4 million barcodes scanned in 85 days for LuckyLabs’ Scantopia”. Courtney Eckerle says, “In launching its new app, Scantopia, LuckyLabs needed to not only catch the attention of users in a crowded sphere, but keep it. By building social media and gamification into its utility app, LuckyLabs’ Scantopia was able to grow to more than 6,000 social media shares a day. In this MarketingSherpa Inbound Marketing case study, learn how to put a viral “app mentality” into your marketing strategy“. App... [...]

MarketingSherpa has released a case study titled “E-commerce: B2B grows online traffic 25% through use of marketing cloud”. Allison Banko says, “The genesis of cloud computing has completely reshaped how people collaborate, share and store everything from documents to music to data. The technology is gaining traction as a system hosted on the Internet instead of on a single server. As it evolves, the technology is being applied to improve plenty of processes — including marketing. Learn how Life Technologies’ migration to a marketing cloud localized and optimized content... [...]

MarketingSherpa has released a case study titled “B2B Email Marketing: Daring subject line gains 72 product launch email replies, 25% open rate”. Courtney Eckerle says, “In a crowded marketplace, companies can struggle for ways to make a memorable and actionable connection through email copy. A new product launch email had the objective of showing how Influitive helps companies garner attention and testimonials from consumers, so the marketing team decided to infuse the copy with that spirit. In this case study, see how Influitive used humor in its copy and subject line to make... [...]

MarketingSherpa has released a case study titled “Persona Marketing: NetProspex increases website visit duration 900%, lifts marketing-generated revenue 171%”. Allison Banko says, ” Your customers aren’t all one and the same — they’re one of a kind. With today’s technology, you can ensure your marketing approaches them that way, too. Identifying your buyer personas is one of the first steps you can take to formulate a fruitful relationship with your audience. Discover how NetProspex molded its website on its buyer personas to create a customized experience... [...]

MarketingSherpa has released a case study titled “Mobile Retargeting: Deep linking effort increases revenue 10.6%, app open rate 8.8%”. Allison Banko says, “Having your customers welcome your app into the home of their smartphone is one thing, but getting them to actually use it? That’s another challenge. Marketers are quickly realizing that scoring an app download is only half the hurdle. Discover how ticket search engine SeatGeek successfully re-engaged its app users by deep linking mobile ads, resulting in an 8.8% increase in app open rate and a 10.6% lift in revenue... [...]

MarketingSherpa has released a case study titled “Social Media Integration: Holiday campaign increases Kahlúa’s Pinterest followers 1,432%”. Courtney Eckerle says, “In order to meet its customers at every possible touch point, Kahlúa launched a Pinterest page gearing up for the holiday season. Using a sweepstakes to garner attention and excitement around the “Taste the Spirit of the Holidays” campaign, Kahlúa promoted a series of Kahlúa-inspired drinks and recipes. By combining B2C tactics with social media content such as blogs, videos and Pinterest, Kahlúa... [...]

MarketingSherpa has released a case study titled “Lead Gen: 17% lift in lead capture by including more details in email”. Selena Blue says, “Best practice typically states that you should sell your products or services on the landing page, rather than in an email. But does that stand true for generating leads by giving away free content? The MECLABS live test team set out to answer that question, and to show email marketers how to use A/B testing, at MarketingSherpa Email Summit 2014. Read on to see how MECLABS and live test sponsor BlueHornet planned, designed and executed the... [...]

MarketingSherpa has released a case study titled “Email Marketing: Nonprofit cleans list and lifts open rate 225%”. Adam Sutton says, “Every marketer wants a big email list, but is bigger always better? According to the marketers at this nonprofit, big results can come in small packages. This think tank doubled its clickthrough rate and tripled its open rate by cutting its big list more than 75%. See how the team cut names, grew the list and redesigned the email template to drive performance“. Email Marketing: Nonprofit cleans list and lifts open rate 225% MarketingSherpa  [...]

MarketingSherpa has released a case study titled “B2B Email Marketing: Behavior-based closeout campaign produces 808% ROI”. Allison Banko says, “When one season segues into the next, change ensues. Temperatures transform and a new set of colors, trends and fashions come out to play. Because of this, companies that market seasonal products must adapt inventories, swapping out the old for the new. This creates a dire need for these companies to move excess inventory in an economical way. Today’s B2B case study zeroes in on how MarketingSherpa Email Award winner Creative Co-Op... [...]

MarketingSherpa has released a case study titled “Social Media Marketing: How a pharmaceutical company gained 107,000 Facebook likes in one month”. Courtney Eckerle says, “When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly. Turning to Facebook, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook page fans in one month for its EQStable brand“. Social Media Marketing: How a pharmaceutical... [...]