David Kirkpatrick says, “Retargeting, also called remarketing, can be a very powerful tactic, particularly in the complex B2B sale. This MarketingSherpa case study takes a look at a straightforward retargeting campaign that led to a 278% increase in conversion for a requested demo over the first 60 days of the effort“. Retargeting Marketing: 278% conversion rate lift in 60 days MarketingSherpa  [...]

Daniel Burstein says, “Thanks to digital and social technologies, news travels around the globe faster than ever. Yet, logistical hurdles hamstring many corporate marketers from taking advantage of trending topics and breaking news in their own marketing campaigns. In this Email Marketing case study, we’ll share a lesson from the nonprofit world to help B2B and B2C companies. This campaign from World Jewish Congress is one of five finalists for the MarketingSherpa Award — Reader’s Choice Email Campaign“. Real-time Marketing: Nonprofit uses current events to increase revenue... [...]

Erin Hogg says, “For many companies, hiring an agency or vendor to manage digital marketing can solve many issues, and can lead to lifts in conversions. But what happens when that relationship becomes too costly and the results leave much to be desired? For JacksonWhite Attorneys at Law, the firm took notice of the lackluster performance and high costs of an external digital marketing vendor. Read this MarketingSherpa B2C case study to learn how the firm brought its digital marketing in-house and saw improvements in traffic and marketing spend“. B2C Marketing: 65% lift in organic traffic... [...]

Courtney Eckerle says, “As we head into the 2015 Email Awards season, we wanted to reflect on the previous Best in Show winner for Lead Generation, IHS. The marketers in this case study set the standard for this year with a meticulously implemented campaign that focused on a customer-centric transformation of their email marketing strategy. Read this award-winning case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over the legacy contact process“. B2B Email Marketing: How a publishing company used marketing automation to increase... [...]

Christopher Ratcliff says, “Delighting the consumer is the number one priority for all customer-facing companies. Right now, consumers have never had more choice, but when there’s an endless array of businesses offering similar products and services, how does any company stand out from the crowd? By offering a personalised, relevant and completely human relationship that goes far beyond a single ecommerce transaction. A whole lifetime relationship between a customer and a company can be fostered under the customer experience (CX) banner, but this kind of loyalty can’t exist without first... [...]

Courtney Eckerle says, “”We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that,” said Andrew Jacobs, Director of Ecommerce, JAM Paper & Envelope. The small team details going from one to 100 email designs per week to achieve a 25% increase in revenue from this email transformation. This campaign from JAM Paper is one of five finalists for the MarketingSherpa Award — Reader’s Choice Email Campaign. We looked at all of our case studies and speaker applications and selected the best content to share... [...]

David Kirkpatrick says, “Every company has potentially untapped resources in its employees. This MarketingSherpa case study takes a look at how one B2B business was able to leverage its internal resources and grow its organic website traffic and social audience, and generate new leads. Read on to find out how the director of marketing of YouEarnedIt was able to engage this internal audience“. Content Marketing: Engaging internal resources helps grow organic traffic 380% MarketingSherpa  [...]

Erin Hogg says, “With new and emerging technology, the key is to articulate its benefits to potential clients. IntelliResponse offers a solution for customer service that allows consumers to search for frequently asked questions on a company’s website with ease, freeing up time and resources for call centers to handle more complex questions and concerns. Learn how the company leveraged a robust content strategy to generate brand awareness and leads, resulting in a 100% increase in lead generation via the site“. B2B Content Marketing: 100% increase in lead gen for customer service... [...]

Erin Hogg says, “Sending the right message to the right person at the right time is the key to success for many email programs. The Canadian Opera Company, the largest opera company in Canada, sought to implement real-time email messaging to subscribers and send promotional emails during performance intermissions to encourage additional ticket purchases. See how the team created and implemented perfectly timed sends and coordinating phone follow-ups to achieve a 50% sales conversion rate from follow-up calls stemming from emails“. Email Marketing: 67% open rate for Canadian Opera Company’s... [...]

Courtney Eckerle says, “With a change in focus from B2B to retail, Custom Service Hardware decided to implement its first automated email campaigns — a cart abandonment campaign, a welcome campaign and a post-purchase series. Through these steps toward automation, the team wanted to focus on customer-centric sends and recoup revenue that previously was being left on the table“. Email Marketing: First-time cart abandonment campaign drives a conversion rate 1,858% higher than weekly send MarketingSherpa  [...]