MarketingSherpa has released a case study titled “Social Media Marketing: Sporting goods company increases Facebook reach 366% with content contest”. Courtney Eckerle says, “Sometimes the most impactful marketing isn’t created by marketers, it’s just facilitated by them. With a goal of increasing the U.S. audience on Facebook, global sporting goods company Amer Sports created a social media contest for customers to submit photos and ambitions for the year. Along with expanding its U.S. audience, the results of this contest were 2,000 entries consisting of photos, stories... [...]

MarketingSherpa has released a case study titled “Email Marketing: Dell lifts revenue 109% via GIF-centric campaign”. Allison Banko says, “GIFs have revamped the online experience, enhancing everything from news stories to websites to even emails. While these video-photo hybrids are a fun visual treat for consumers, marketers are using GIFs as a valuable way to showcase products that a static photo just can’t do justice. In this case study, we dig into a GIF-focused email campaign that established Dell as an esteemed MarketingSherpa Email Award winner. Read on for an inside... [...]

MarketingSherpa has released a case study titled “B2C Email Marketing: Mobile accessories company boosts revenue-per-email 152% via customer appreciation promotion”. Allison Banko says, “A simple “thank you” can make all the difference. Showing your customers you appreciate them is essential to enhancing your relationship. In this case study, we feature the customer appreciation email campaign of MarketingSherpa Email Awards 2014 honorable mention, ZAGG. Discover how this top mobile accessories company utilized gracious messaging in a promotion that lifted revenue-per-email... [...]

MarketingSherpa has released a case study titled “B2B Email Marketing: How a publishing company used marketing automation to increase CTR 1,112%”. Courtney Eckerle says, “”We needed a program that would truly engage with this audience, move past our traditional batch and blast email marketing practices, and turn visitors into sales opportunities,” said Byron O’Dell, Senior Director of Demand Management, IHS. Read this MarketingSherpa B2B Marketing case study to see how the parent company of Jane’s Defence generated a tenfold increase in engagement over... [...]

MarketingSherpa has released a case study titled “B2C Marketing: Top takeaways of the year on mobile optimization, retargeting and behavior-based personalization”. Allison Banko says, “As you prep for a new year of challenges, we’ve “wrapped up” a little gift to aid your efforts. To celebrate the final MarketingSherpa Consumer Marketing Newsletter of the year, we’ve bundled up our most buzz-worthy B2C pieces of 2013. We recapped our most shared articles, garnished with the year’s top takeaways covering mobile optimization, retargeting and behavior-based... [...]

MarketingSherpa has released a case study titled “Web Analytics: More clicks doesn’t always mean more conversions”. Lindsay Johannesen says, “When testing to optimize a webpage, there are multiple metrics we track and a number of goals we strive to reach. However, the same two key performance indicators (KPIs) with accompanying goals always seem to pop up. Increase clickthrough – We want more people to like what they see on the page, click and go deeper into the funnel. People can’t convert if they don’t click. Increase conversion – We want people to absorb the information... [...]

MarketingSherpa has released a case study titled “Inbound Marketing: The top 9 MarketingSherpa case studies and how-to articles showcasing 2013 trends and tactics”. Courtney Eckerle says, “Marketers in 2013 revolutionized their inbound marketing practices – integrating social media like never before, overhauling SEO practices, and creating relevant and compelling content. The articles featured in today’s final MarketingSherpa Inbound Marketing Newsletter of the year highlight trends and actionable tactics from MarketingSherpa case studies and how-to articles of 2013.... [...]

MarketingSherpa has released a case study titled “B2B Marketing 2013 Wrap-up: Multichannel, direct mail, social media and more”. David Kirkpatrick says, “Another year of B2B marketing and MarketingSherpa articles, videos and webinar replays has come to pass. To conclude this year’s newsletter offerings, we have three topics that have influenced B2B marketing in 2013 and also three additional areas that B2B marketers should either keep an eye on, or even actively include in their 2014 marketing strategy. Read on to learn why direct mail is an effective B2B marketing channel,... [...]

MarketingSherpa has released a case study titled “Email Marketing 2013: The top 10 MarketingSherpa articles for your New Year’s marketing resolutions”. Courtney Eckerle says, “As 2013 comes to a close, we’ve collected 10 MarketingSherpa email case studies and how-to articles that display the best marketing efforts of this past year. These articles show marketers are integrating new aspects into their email content, with personalization becoming increasingly prevalent in email programs. Browse the articles, tactics and advice from practitioners for your 2014 marketing... [...]

MarketingSherpa has released a case study titled “E-commerce: Site reverses Google penalty, utilizes guest posting to achieve its highest SEO rankings ever”. Allison Banko says, ” From penguins to pandas to hummingbirds, Google’s algorithm updates can seem like a zoo. The continual polishing of SEO standards makes it imperative for companies to start policing websites to ensure best practices are being met. But how do you bounce back once you are punished for not doing so? Read about the steps Electric Fireplaces Canada (EFC) took to reverse its Google penalty to nab its... [...]