The latest article on ‘MarketingProfs’ is titled “Results-Driven Marketing Creative in Four Steps, Part 1: Efficient Creative Briefing”. Cameron Avery says, “Digital Creative Drives Results As marketers, we know that the only thing that’s more important than generating ROI is showing how we did it. Doing so wins us increased budgets and resource allocations year after year and demonstrates marketing’s value to our organization. Many factors determine the extent of that ROI, but there’s one that can’t be ignored—the quality of your marketing creative. Together... [...]

The latest ‘Econsultancy’ blog post is titled “2014 predictions from the New York tech community”. Jacob Ajwani says, “2013 turned out to be a monumental year for ecommerce. Twitter, Rocket Fuel and Criteo IPOed. Online sales closed at record highs, with more and more transactions taking place by consumers on smartphones and tablets. Overstock.com committed to become one of the early adaptors of Bitcoin as a method of payment. And in an economy traditionally dominated by finance and real estate, tech has become New York City’s second largest sector, cementing its... [...]

The latest article on ‘MarketingProfs’ is titled “Social Network Data: Growth Trends, Engagement Levels, and Demographic Profiles”. Ayaz Nanji says, “Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and American Life Project. Pew found that 73% of online adults now use a social network of some kind, and 42% use multiple social networks. Among those who use only one major social network, 84% say Facebook is the platform they frequent, 8% use only LinkedIn,... [...]

The latest ‘Econsultancy’ blog post is titled “What will paid search look like in 2014?”. Jon Myers says, “n the paid search world, 2013 was as busy at it gets. Major changes to Google included the Enhanced Campaigns migration and rise of Product Listing Ads (PLAs) not to mention the maturing of Facebook as an advertising platform. However, one of the biggest shifts was outside of paid search with Google’s move to [not provided] on SEO keyword dataremoving visibility for advertisers in the SEO channel, boosting paid search in the process“. What will paid search... [...]

The latest article on ‘MarketingProfs’ is titled “What Marketers Say About Content Curation”. Ayaz Nanji says, “Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit. Asked how many pieces of content a company needs to share/curate, survey respondents suggested numbers ranging from 0 to 135, with the most common response being 10 pieces of content (19% of respondents). Nearly half of marketers surveyed (45%) say they are unable to meet their curation goals and admit their companies... [...]

The latest article on ‘Business 2 Community’ is titled “7 Steps to Using Google+ to Grow Your Company’s Community”. Benjamin Taylor says, “Do you have a business that is ready get the exposure it’s been looking for online? Have you taken the time to set up your Google + profile? It may not have been a top priority to create a Google + profile when there’s already Facebook, Twitter, LinkedIn, and tons of other social networking sites; Instagram, Vine, Pinterest, FourSquare popping up, but it’s safe to say that Google + is here to stay. It’s no secret that Google... [...]

The latest article on ‘Website Magazine’ is titled “2014 Social Media Journey: Finding Precise Answers from Big Data”. Richard Pasework says, “Marketers and business leaders are on a long and exciting journey. The prize is finding precise answers and meaning in big data. The journey presents unique and possibly overwhelming challenges based on big data’s exponential growth. With 90 percent of the world’s data created in the last two years and over 2.5 billion GB of data created every day (and doubling), it may come across as a surprise that 40 percent of this data offers no value... [...]

The latest ‘Econsultancy’ blog post is titled “2014: the year of ‘Buy with Google’?”. Ben Davis says, “2014 feels like a significant year for the mobile wallet. Perhaps before long we’ll all be more comfortable ‘buying with Google’ on mobile websites and apps. The payment industry itself seems to be shaping up for a leap forward, with its leading conference opting for a rebrand. After 15 years as the Mobile Financial Services & NFC Summit the event has been renamed as the Mobile Wallet & Retail Innovation event in 2014. This change reflects... [...]

The latest article on ‘Business 2 Community’ is titled “Is Your Brand at Risk of Missing the Social Commerce Revolution?”. Alon Popilskis says, “Establishing a business presence on social media has become a primary focus for companies large and small across practically every industry in existence. However for businesses that utilize eCommerce platforms to execute sales transactions online through their websites and affiliates, up until now there has always been a barrier preventing them from reaching their full sales potential on social media. Historically companies looking... [...]

The latest MOZ blog post is titled “6 Predictions for the Marketing World in 2014”. Rand Fishkin says, “It’s time, once again, to continue my annual tradition of analyzing my predictions from 2013, and if I score high enough, predicting what will happen in 2014. I use this process because it keeps me honest, and keeps you informed as to my relative levels of accuracy (or failure)“. 6 Predictions for the Marketing World in 2014 MOZ Blog  [...]