The latest article on ‘Marketing Land’ is titled “The Mobile Makeover Of Digital Marketing”. Lionel White says, “As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that screamed, “Click Here!” Simply put, innovations at the industry’s disposal today, including online video and mobile executions, were once easily dismissed as pipe dreams. The commonplace use of mobile devices and smartphones had not yet become... [...]
Archive for the 'Internet Marketing in 2014' Category
The latest article on ‘Marketing Land’ is titled “The Kaleidoscopic Marketing Technology Landscape”. Scott Brinker says, “Marketing is thriving. Budgets are growing. Responsibilities are growing. Influence in the C-suite is growing. And the marketing technology landscape — an amazing array of software products that are built to empower the modern marketer — is growing, too“. The Kaleidoscopic Marketing Technology Landscape Marketing Land [...]
The latest article on ‘Marketing Land’ is titled “How To Create Case Studies To Improve Your Social Media”. Ric Dragon says, “At the time, it was the largest potential business contract of my life — my budding marketing agency had the opportunity to provide services to one of the most significant cultural institutions in the world. The inevitable question was posed: “Can you provide us with some case studies?” My reply: “I’ll get back to you.” Back at the shop, all hands were on deck as we scurried around, creating just the right case studies to send... [...]
Silverpop has released a free white paper titled “2014 Marketing Trends”. The Silverpop team says, “2014 is here, and the customer is more in control than ever. Are you ready? With buyers privy to more information and choices, lower prices and better products have become minimum requirements. Download our white paper and discover seven key marketing trends for 2014, plus tactics you can implement to make sure you’re shifting your technology and strategies to create a compelling customer experience“. Silverpop’s ‘2014 Marketing Trends’ White Paper [...]
The latest article on ‘Marketing Land’ is titled “6 Analytics Tips To Predict Your Online Marketing Revenue In 2014”. Benjamin Vigneron says, “Though 2014 has just started and most budgets have been allocated to individual acquisition channels, it is not too late to analyze how to best utilize those budgets over time. In order to do so, one should not confuse short-term goals with long-term goals, since the long-term ROAS will eventually tend to be greater than you are currently seeing. Below are six items online marketers should factor in when defining their short-term... [...]
The latest article on HubSpot blog is titled “Should You Optimize for Yahoo and Bing?”. Katie Redmond says, “When you hear the term “search engine”, I’ll bet the first company you think of is Google. It makes sense if you do – with nearly 6 billion searches every single day and over 2 trillion searches in 2013 alone, Google is pretty much a powerhouse. So when the term “search engine optimization” is mentioned, it would make sense that most people assume that simply means optimizing one’s site for Google. While SEO is certainly about improving your site’s search... [...]
The latest article on HubSpot blog is titled “8 Ways You Can Turn Old-School Marketing Into Inbound Marketing”. Ginny Soskey says, “In the past, we’ve harped on old-school marketing. It’s ineffective. It’s expensive. It’s a thing of the past. But it’s also a great jumping-off point for your inbound marketing content creation efforts. What? Yes, you read that right. Just because you’re not investing as much resources into your old marketing efforts, it doesn’t mean that your efforts should go to waste. There’s actually a lot you... [...]
The latest article on ‘MarketingProfs’ is titled “Eight Steps for Making 2014 Your Video Marketing Year”. Michael Litt says, “I can pretty much guarantee that you or people on your team have said or heard the words, “We’re definitely going to use more video in the new year”—and you’re not alone. According to the third annual Reel SEO Video Marketing Survey, 93% of marketing professionals used video as part of their strategy in 2013, and 71% increased their video spend from 2012 levels. But, as budgets increase, marketers are going to need to set some realistic... [...]
The latest article on HubSpot blog is titled “4 Reasons Why Every Marketer Needs to Try Google+ in 2014”. Jonathan Pavoni says, “With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. As marketers, this social channel needs to become an integral part of our marketing strategy primarily because of this platform’s impact on search and other popular Google products. In this blog post, I will cover the four most important reasons why every marketer should be using Google+ in 2014. So lets get started!“. 4 Reasons... [...]
The latest article on ‘MarketingProfs’ is titled “Four Marketing Data Predictions for 2014”. Dan Darnell says, “Big Data reveled in the spotlight in 2013. From crime prevention to healthcare, seemingly every vexing large-scale problem could be solved with the flick of a switch and a prayer to the Big Data gods. Alas, 2014 will be the year when the idealism and hype of Big Data and analytics will die down as retailers start to focus in on how and where to take action. The promised land of Big Data certainly exists, but getting there isn’t as simple as pressing a button. Industries... [...]