Data analysis and storytelling turn raw numbers into clear, compelling narratives that drive decision-making. Presenting insights as stories makes complex data relatable, memorable, and actionable for any audience. Content Marketing Institute has published a new video, ‘How Can AI Change the Game for Data Analysis and Storytelling?’. The CMI team says, “They created the AI “Olympics” to assess AI product performance with real-world data-driven activities, from preparation and analysis to storytelling. The goal of the games? To see if AI tools can be chained together end to... [...]

Content Marketing Institute has published a new video, ‘How Generative AI is Helping Improve Empathy and Outcomes’. The CMI team says, “Albert Einstein once said, “It has become appallingly obvious that our technology has exceeded our humanity.” That is not always true. Generative AI has been used for the last six years to bring deeper levels of empathy and humanity to the crisis center space. See how crisis lines are using AI-generated simulation training to give their responders the practice and feedback they need to fine-tune their skills and be fully prepared before they... [...]

AI Search in 2025 is becoming more intuitive and conversational, delivering hyper-personalized results based on user intent and context. It’s transforming how consumers discover information, products, and services online. Content Marketing Institute has published a new video, ‘AI Search: Where’s the Value’. The CMI team says, “As traditional SEO gives way to answer engine optimization, brands are rushing to become a top-cited source on AI-powered searches. But in hastily pursuing AI visibility, are they overlooking the diminishing returns they might receive? Instead of going... [...]

Content Marketing Institute has published a new video, ‘AI Gets Real: Practical Steps to Cut the Hype & Empower Your Team Today’. The CMI team says, “In this session, content marketing leaders from Calendly and Zapier share how they’ve moved beyond the hype and made AI work for their teams — not just as a trend, but as a practical part of their day-to-day. Whether you’re leading an AI-powered initiative or just starting to explore, you’ll walk away with actionable strategies to help your team cut through the noise, build confidence, and adopt tools that actually... [...]

The Multi-Channel Media Model integrates various platforms—such as social media, email, search, and offline channels—to create a unified and consistent brand experience. It allows marketers to reach audiences at multiple touchpoints, enhancing engagement and improving conversion rates. Content Marketing Institute has published a new video, ‘It’s Time To Recalibrate Your Multi-Channel Media Model’. The CMI team says, “Marketers have long navigated multi-channel media by its well-charted territories. However, seismic shifts like zero-click search and zero-share social have... [...]

Strategic planning in marketing involves setting long-term goals and defining a clear roadmap to achieve competitive advantage. It aligns brand objectives with market opportunities to ensure sustainable growth and customer value. Content Marketing Institute has published a new video, ‘Strategic Planning: Why It Deserves a Revival’. The CMI team says, “Marketing teams in growth-oriented companies often talk as if long-term planning is over. The meetings still happen, and “north star” statements get crafted. But in their obsession with using technology to speed up production... [...]

Content Marketing Institute has published a new video, ‘Agencies’ Full-Stack Haste Lays Marketing’s Soul to Waste’. The CMI team says, “The chorus of agency M&As is getting louder, as service providers rush to reorganize their operations around the promise of full-stack marketing. Unlike the sector’s previous attempts at service integration through business consolidation, the current model pursues growth by decoupling creative and operations. Robert Rose says the approach may help agencies build a beautiful machine, but without wiring creative thinking into its foundation,... [...]

Content Marketing Institute has published a new video, ‘Storytelling Success Won’t Scale Without a System’. The CMI team says, “B2B marketers recognize that storytelling is the future. Yet most still focus on the creative “telling” aspect rather than how stories function as a scalable business asset. Robert Rose says that brand storytelling will fail to move the marketing needle without a clear operational structure and support system. Here, he outlines four key elements for successful storytelling across content, channels, and teams. Read this week’s Rose-Colored... [...]

Social-first strategies in 2025 focus on authentic, short-form content and creator collaborations to capture Gen Z’s attention. These approaches prioritize engagement on platforms like TikTok and Instagram, where storytelling and relatability drive brand loyalty. 2/2 Content Marketing Institute has published a new video, ‘Social-First Strategies That Actually Work for Gen Z Audiences’. The CMI team says, “Gen Z broke the marketing funnel. That’s a big deal given the generation born between 1997 and 2012 make up over one-fifth of the global population with an annual spending... [...]

Artificial Intelligence is revolutionizing marketing by enabling personalized customer experiences and data-driven decision-making. It helps businesses automate campaigns, predict consumer behavior, and optimize content for better engagement and ROI. Content Marketing Institute has published a new video, ‘What’s the Best Use of AI in Marketing?’. The CMI team says, “AI’s touted efficiency raises existential questions about the future of marketers’ roles and creative output. Rather than dwelling on AI’s speed advantages, Robert Rose recommends redirecting your focus... [...]