Content Marketing Institute has published a new video, ‘5 Tips To Craft Award-Winning Content Marketing Entries’. The CMI team says, “Want the secret to award-winning content? It’s simple: Don’t think about the award. Think about the content. That’s what the judges of the Content Marketing Awards have discovered reviewing thousands of entries over the years. Winning entries follow the formula for any successful content marketing endeavor – they go all in on delivering something that benefits the audience and the business.” Content Marketing Institute  [...]

Understanding human behavior is crucial for crafting effective marketing strategies that resonate with emotions, desires, and decision-making patterns. By leveraging psychology, brands can create persuasive campaigns that drive engagement and conversions. Content Marketing Institute has published a new video ‘How Human Behavior Impacts Your Marketing Strategy’. The CMI team says, “It’s a lie told so often most marketers believe it: If you get the right message to the right person at the right time, you’ll get the right results. The truth? Your job isn’t just to get the right... [...]

Vibe marketing focuses on creating emotional and sensory experiences that resonate with audiences, building deep brand connections. It emphasizes atmosphere, storytelling, and authenticity to influence consumer perception and loyalty. Content Marketing Institute has published a new video, ‘Why Vibe Marketing Fails To Capture the Soul of Successful Content’. The CMI team says, “Vibe marketing is becoming a hot topic among marketers on social media. Proponents pitch its promise of enabling a single marketer with the right AI tool stack to outperform entire agencies or internal teams.... [...]

Customer Relationship Management (CRM) is essential for building strong, long-term customer connections and improving satisfaction. It helps businesses streamline communication, personalize experiences, and drive loyalty. Content Marketing Institute has published a new video ‘How To Prove You Belong in Your Audience’s Orbit’. The CMI team says, “If your business is struggling to get heard above all the online noise, algorithms aren’t to blame — but your approach might be. Modern audiences aren’t waiting to be reached. They’re actively self-sorting themselves into tighter,... [...]

Organic traffic is crucial as it brings visitors to your website naturally through search engines, boosting credibility and long-term growth. Unlike paid ads, it’s cost-effective and reflects genuine user interest. 4o Content Marketing Institute has published a new video ‘Turn Organic Traffic Into Revenue’. The CMI team says, “Last year, a mortgage company approached an SEO agency to build a big educational website with topics like saving for a house or finding a real estate agent. The half-million-dollar project would have been great for the agency’s bottom line. However,... [...]

Content Marketing Institute has published a new video ‘Stop Chasing Bigfoot. Use Strategy To Improve Customer Insights’. The CMI team says, “Most CMOs say they feel overwhelmed by the sheer volume of marketing data. Despite this, marketers still find getting a 360-degree view of their customers as elusive as capturing Bigfoot. Rather than chipping away at the insights problem with more tools and technologies, Robert Rose suggests solving it for good with a unified data strategy. Read this week’s Rose-Colored Glasses for Robert’s four-step action plan.” Content Marketing... [...]

Content Marketing Institute has published a new video ‘Stop Chasing Bigfoot. Use Strategy To Improve Customer Insightsa’. The CMI team says, “Most CMOs say they feel overwhelmed by the sheer volume of marketing data. Despite this, marketers still find getting a 360-degree view of their customers as elusive as capturing Bigfoot. Rather than chipping away at the insights problem with more tools and technologies, Robert Rose suggests solving it for good with a unified data strategy. Read this week’s Rose-Colored Glasses for Robert’s four-step action plan.” Content Marketing... [...]

Content Marketing Institute has published a new video ‘Answer marketing ROI Questions With Data’. The CMI team says, “Struggling to show how marketing contributes to the business? Learn how travel company TUI’s digital analytics team did it while automating the attribution journey across all their platforms. This presentation is from MADS 2024 presented by Martijn Hosten (Manager Digital Analytics, TUI) and Halewijn Schoonjans (Digital Marketing Technology Lead, TUI).” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Market Yourself To Land Your Next Marketing Job’. The CMI team says, “Marketers are finding it more challenging than ever to land a new role: The job market is brutal, employers have sky-high skill and qualification expectations, and AI is adding more layers of complexity at every step. To gain a competitive edge, Robert Rose suggests marketing yourself for the role you want. Read today’s Rose-Colored Glasses for his advice on how to do that.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Stop Underselling Marketing’s Value’. The CMI team says, “Modern marketing requires specialized expertise in multiple disciplines, including data analytics, technology, storytelling, and revenue generation. Yet, too many organizations treat marketers like service providers instead of strategic architects. To refocus perceptions around marketing’s ability to drive growth, start by rethinking internal stakeholder engagement. For actionable steps to do this, read this week’s Rose-Colored Glasses.” Content Marketing... [...]