NotebookLM is an AI-powered research assistant that lets people in your organization interact with trusted source content to get grounded insights Content Marketing Institute has published a new video ‘NotebookLM: A Cheat Code for Content?’. The CMI team says, “LMarketers are raving about Audio Overviews — the latest feature in Google’s NotebookLM productivity app. Among its benefits, it transforms text documents into friendly podcast-style audio files. Robert Rose considers it a modern equivalent of CliffsNotes, pointing out that AI-generated summaries can overlook key nuances... [...]

Content Marketing Institute has published a new video ‘User Data Scraping: Ask Permission First or Apologize Later?’. The CMI team says, “LinkedIn recently came under fire for retroactively updating its T&C agreement to allow the use of customer data for AI training. By now, consumers should expect tech platforms to track their behaviors for various business purposes. Yet, Robert Rose says these companies should be more concerned with the optics here than with their opt-in practices.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Marketing Careers: Does Data Reveal AI’s Real Role?’. The CMI team says, “A glut of new research on AI’s potential to transform marketing careers reveals considerable fear, uncertainty, and doubt — but few directional insights. Rather than speculating about an unknowable future, CMI’s Robert Rose suggests focusing on three ideas to help ground your future AI plans.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Human Marketers Gather To Determine AI’s Role’. The CMI team says, “At the Marketing AI Institute’s recent MAICON conference, dueling ideas emerged about the role artificial intelligence should play in marketing. Robert Rose agrees with fellow presenters who say AI will fundamentally transform the industry. Yet, Robert remains convinced that marketers should focus on the real problems this technology can help solve rather than on how to rise to the occasion it presents.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘AI’s Influence on Influencer Decision-Making’. The CMI team says, “Investments in influencer marketing are skyrocketing, but how do brands know if they’re choosing the right promotional partners? A new article in The New York Times points to the use of AI tools to grade social media influencers on the brand-friendliness of their content. Robert Rose sees this as a sign that developing a framework and measurement strategy for influencer programs will be a meaningful challenge for brands in the months ahead.” Content... [...]

Content Marketing Institute has published a new video ‘Is Google’s Monopoly Ruling a Game Changer?’. The CMI team says, “A U.S. federal judge has declared that Google’s grip on the search market is an illegal monopoly. The decision was heavily focused on anti-competitive concerns about Google embedding its search products on third-party devices and platforms. But while the news is rocking mainstream media, Robert Rose says marketers won’t feel any impact for a long time.” Content Marketing Institute  [...]

Data-Driven Personalization is the art of delivering tailored experiences. By harnessing the power of data, businesses can understand individual preferences and behaviors to offer highly relevant products, content, and interactions. Content Marketing Institute has published a new video ‘Zontee Hou on Data-Driven Personalization’. The CMI team says, “In her new book, Data-Driven Personalization, How to Use Consumer Insights to Generate Customer Loyalty.. Zontee Hou offers a framework for how to reach new customers and better engage with your best customers. We recently sat down... [...]

Cookies are small data files stored on users’ devices that track their online activity, allowing marketers to deliver personalized ads. They play a crucial role in digital marketing by helping businesses analyze user behavior and optimize advertising strategies. Content Marketing Institute has published a new video ‘Cookies Are Back on Marketers’ Data Menu’. The CMI team says, “Google is backing off its plan to deprecate third-party cookie tracking in favor of an updated approach that will “elevate user choice.” Personalization based on cross-platform consumption data... [...]

Marketing success metrics are quantitative measures used to gauge the effectiveness of marketing strategies and campaigns. These metrics help in assessing ROI, customer engagement, brand awareness, and overall market impact. Content Marketing Institute has published a new video ‘Meet the New Metric of Marketing Success’. The CMI team says, “The AI era has ushered in a new metric of marketing performance: Share of Model (SoM). It aims to comparatively gauge a brand’s value by its mentions on one or multiple large language models (LLMs). The specific definitions and how to calculate... [...]

Content Marketing Institute has published a new video answering the question ‘Can Marketers Win Google’s Rigged Search Game?’. The CMI team says, “SparkToro released a new study on zero-click search, which reveals that 37% of users’ sessions begin and end with a single query on the search engine results page. Further, of the searches that do result in a click, nearly 30% go to another Alphabet-owned property. While the search game seems to be increasingly rigged in Google’s favor, Robert Rose still sees the potential for marketers to win by producing high-quality, informative... [...]