Content Marketing Institute has published the replay of its webinar on ‘How to Use Podcasts to Level Up Your Content Marketing Strategy’. The CMI team says, “Like all things in marketing, podcasts shouldn’t happen in a silo. In this webinar, Drift’s podcast pros will share best practices for developing a podcast program that works WITH your broader marketing strategy (not against it, or worse, outside of it). You’ll hear what it takes to: Start your first (or fourth) podcast Integrate podcasts not just into your content marketing strategy, but your overall GTM strategy Make... [...]
Archive for the 'Internet Marketing Podcasts' Category
By publishing podcasts on a regular basis, you can stay in touch with your target audience and continue to promote your products and services. HubSpot has published a new video ‘How To Start A Successful Podcast’ to help you start a new podcast. The HubSpot team says, “Wondering how to start a podcast? Thousands of businesses have launched branded podcasts to drive customer engagement and cultivate new leads. And starting a podcast is easier than you think.” HubSpot [...]
Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark. Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understanding your audience and their wants & needs”. Importance of Understanding Your Audience Search Engine Journal [...]
If podcasting weren’t so hard, a lot more marketers would try it. With PodKastr, it just got a lot easier. It is the World’s first 6-in-1 Podcast Creation, Hosting, and Distribution System, powered by Artificial Intelligence. This new app has six tools to create podcasts from six kinds of content: ➤ The Content Converter Engine allows you to type in your content and convert it to Podcast. ➤ The Article Converter Engine allows you to convert any Article to Podcast. ➤ The eBook Converter Engine allows you to convert any eBook to Podcast. ➤ The Video Converter Engine allows you to... [...]
When you have well-known experts from your domain as guest speakers, the chances of reaching more audiences grow up. Entrepreneur magazine contributor Ginni Saraswati has shared four tips for attracting more guests to your podcast. She says, “To help guide you through the process of reaching out to guests and starting this value exchange on the podcast, here are four of the best tips I have found most helpful in conducting this process. 1. Make the pitch personal Creating a pitch has got to be personal. As someone who has interviewed over 1,000 people and been on over 250 podcasts, I connect... [...]
Social Media Examiner has published a new video ‘Podcasting: Lessons From 30 Million Downloads’ to help you develop a strong podcasting strategy. The SME team says, “Want to know the strategy behind the top-rated Social Media Marketing podcast? Want to find out how to plan, produce, and run your own show? The founder of Social Media Examiner, Michael Stelzner, shares lessons learned from producing a top business podcast.” Social Media Examiner [...]
Podcast publishing is a great way to reach more and more people online and promote your business and services. To attract more listeners, you need to publish quality podcasts. Copyblogger contributor Toby Lyles has shared 10 easy tips to improve podcast audio quality. She says, “How do you accomplish that? How do you improve audio quality? Here are 10 tips that will help you produce the “welcome mat” experience. 1. Value your listeners Podcasts and blogs are similar. In the same way that good website design helps attract and keep blog readers, quality audio attracts and keeps listeners... [...]
SEO is one of the most important processes to grow your podcast reach. It helps you to expand your network by getting more subscribers. Practical Ecommerce contributor Jill Kocher Brown has shared 10 SEO tips for podcasts. She says, “Podcasts have gone mainstream. As of March 2020, 37 percent of Americans over the age of 12 — around 104 million people — listen to at least one podcast per month according to Edison Research. But podcasts are often poorly optimized for search engines. Drive more organic search traffic to your podcast with these 10 tips. 10 SEO Tips for Podcasts 1. Obsess... [...]
Search Engine Journal has published a new podcast episode ‘Google News SEO & Google Discover with Conde Nast’s John Shehata’ featuring Conde Nast’s John Shehata. Brent Csutoras says, “On this episode of the SEJ Show, Loren hosts John Shehata of Conde Nast to discuss Google News, Google Discover, making the most of jumping on trends in News Search, what John feels will be a News Search focus in 2021 and a little bit about NewzDash”. Google News SEO & Google Discover with Conde Nast’s John Shehata Search Engine Journal [...]
Brian Clark has published a new podcast episode ‘How to Be Someone’s Favorite Podcast’ on Unemployable. He says, “This week’s guest on 7-Figure Small has some thoughts on the subject. In fact, Jay Acunzo has lots of thoughts, and they are incredibly insightful. If you’re trying to grow your business with a podcast, or you’re contemplating it, this episode is a must listen. From his early work at companies like Google and ESPN, and spanning 15+ years of public performance and creative projects, Jay has inspired and pushed others to question the status quo, find and share... [...]