Marketing success metrics are quantitative measures used to gauge the effectiveness of marketing strategies and campaigns. These metrics help in assessing ROI, customer engagement, brand awareness, and overall market impact. Content Marketing Institute has published a new video ‘Meet the New Metric of Marketing Success’. The CMI team says, “The AI era has ushered in a new metric of marketing performance: Share of Model (SoM). It aims to comparatively gauge a brand’s value by its mentions on one or multiple large language models (LLMs). The specific definitions and how to calculate... [...]

Content Marketing Institute has published a new video answering the question ‘Can Marketers Win Google’s Rigged Search Game?’. The CMI team says, “SparkToro released a new study on zero-click search, which reveals that 37% of users’ sessions begin and end with a single query on the search engine results page. Further, of the searches that do result in a click, nearly 30% go to another Alphabet-owned property. While the search game seems to be increasingly rigged in Google’s favor, Robert Rose still sees the potential for marketers to win by producing high-quality, informative... [...]

Content Marketing Institute has published a new video ‘How Will You Turn to Face AI Change?’. The CMI team says, “Recent Andreessen Horowitz (aka A16z) research predicts skyrocketing budgets, spending, and experimentation around the use of generative AI tools in marketing. Robert Rose says A16z has good reason to hype an investment in AI-powered content operations. However, instead of pouring a budget into building AI models and use cases, Robert recommends investing in change management first.” Content Marketing Institute  [...]

AI for content creation streamlines the writing process by generating high-quality, relevant content quickly. It also personalizes material to engage audiences more effectively, saving time and resources for businesses. Content Marketing Institute has published a new video ‘Your Content as AI Training Fodder: Can You Stop It?’ featuring Karen McFarlane. The CMI team says, “Meta joined the growing list of tech platforms notifying users that their content is being used to develop and improve AI products. Brands and consumers have been vocal about their concerns but have little recourse... [...]

Content Marketing Institute has published a new video ‘Creating Content That Makes an Impact’ featuringMelanie Deziel. The CMI team says, “Up against copycat competitors, regurgitating robots, and an endless sea of “experts” competing for audience attention, it’s easy for ideas to get lost in a sea of content sameness, depriving them of their impact. In this clip from Content Marketing World 2023, speaker, Melanie Deziel (Speaker & Consultant, StoryFuel), shares why there are some important questions you need to ask before try to create content with impact.” Content... [...]

Content Marketing Institute has published a new video ‘Marketing’s Role in Creating an Inclusive Future’ featuring Karen McFarlane. The CMI team says, “DEI and authenticity are buzzwords of the day, but not everyone knows how to achieve them in practice. This lack of confidence results in an uncertain dance between appreciation, appropriation, performative action, cancel culture, and allyship. So, how can marketers use their strategic prowess to build an inclusive brand that strikes the right chord and speaks to the hearts and minds of their community? In this clip from... [...]

Content Marketing Institute has published a new video ‘Rethinking Welcome Emails’ featuring Ashley Guttuso & Dennis Shiao. The CMI team says, “In the marketing economy, new subscribers are worth their weight in gold. So why does your welcome series feel like recycled plastic? In this clip from Content Marketing World 2023, speakers, Dennis Shiao (Founder, Attention Retention) and Ashley Guttuso (Consultant, Ashley Guttuso Consulting), explains why you should get more out of your welcome emails.” Content Marketing Institute  [...]

A digital nomad leverages technology to work remotely, often traveling to various locations around the world. This lifestyle offers the freedom to explore new places while maintaining a career through online connectivity. The latest Digital Marketing Institute podcast is ‘How To Be A Digital Nomad’. The DMI team says, “Chris founded the platform ⁠RemoteBase⁠⁠ for finding remote accommodation and Michelle built HR platform ⁠Remote Rebellion⁠ out of frustration with companies calling people back to the office. They have tips for newbies, choosing the right destinations,... [...]

Content Marketing Institute has published a new video ‘AI Updates Go Personal’ featuring Robert Rose. The CMI team says, “In competing events, OpenAI and Google each launched major AI upgrades this week, including multimodal models, desktop apps, and real-time interaction capabilities. Despite the rumors, both businesses left the implications for search and marketing out of their conversations. Robert Rose says it’s a clear sign the biggest players are positioning their products for consumer appeal, which convinces him that businesses need to find their own operational footing... [...]

Content Marketing Institute has published a new video ‘Martech Misalignment Adds Up to Wasted Budgets’ featuring Robert Rose. The CMI team says, “A new CMO study from Duke University projects that any growth marketers see in their budgets over the next five years will mainly be spent on managing technology. Yet, the report also finds that marketers are only using about 56% of tech solutions they buy. Robert Rose says if these trends bear out, marketers risk bleeding ROI unless they reorient their systems around integrated processes and collaborative workflows.” Content... [...]