Content Marketing Institute has published a new video ‘The Key to Remarkable Content? Predictable Processes’. The CMI team says, “Move fast and break things has long been the mantra of marketing disruptors. But unless you pause to set reliable standards and processes first, you won’t have a way to gauge the business value of your innovations. Developing an invisible, adaptable system might feel tedious, but Robert Rose asserts that it’s the key to producing measurable excellence, time and time again. For more details, read this week’s Rose-Colored Glasses article. So what... [...]

Marketing analytics in the AI age will be driven by real-time data insights, predictive modeling, and automation. Businesses will leverage AI-powered analytics to personalize campaigns, optimize performance, and enhance decision-making like never before. Content Marketing Institute has published a new video ‘What’s the Future of Marketing Analytics in the AI Age?’. The CMI team says, “Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of... [...]

Content marketing in 2025 focuses on AI-driven personalization, interactive content, and immersive experiences. Brands must prioritize authenticity, SEO optimization, and multi-channel strategies to stay competitive. Content Marketing Institute has published a new video ‘7 Laws for the Next Era of Content Marketing’. The CMI team says, “Content marketing has reached another pivotal point in its evolution. Forget educating stakeholders and building audiences from scratch — to thrive in today’s landscape, brands must take a sharper, more strategic, and more ruthless approach.... [...]

Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’. The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting people — and tools — to work together matters more than ever.” Content Marketing Institute  [...]

Responsible marketing prioritizes ethical practices, transparency, and social responsibility to build trust with consumers. By promoting honesty and sustainability, brands can foster long-term loyalty and positive impact. Content Marketing Institute has published a new video ‘Responsible Marketing is Great Marketing’. The CMI team says, ““With great power comes great responsibility.” That’s what Uncle Ben told Peter Parker (aka Spiderman) in 1962. Let’s twist the phrase for our industry: “Great marketing comes from great responsibility.” That’s the message Lola Bakare... [...]

Content Marketing Institute has published a new video ‘SEO Moves To Make (and Ditch) in 2025’. The CMI team says, “SEO doesn’t look as attractive as it did in its heyday. It’s taken on a dated look in recent years with the advancement of user-friendly generative AI tools, algorithm updates, and search behavior changes. However, that doesn’t mean SEO is dead. Far from it, SEO remains a necessity for marketing success. SEO just needs a glow up. To help transform your SEO appearance, TopRank Marketing’s Jane Bartel and Nick Nelson are here to help.” Content Marketing... [...]

Content Marketing Institute has published a new video ‘SEO Moves To Make (and Ditch) in 2025’. The CMI team says, “SEO doesn’t look as attractive as it did in its heyday. It’s taken on a dated look in recent years with the advancement of user-friendly generative AI tools, algorithm updates, and search behavior changes. However, that doesn’t mean SEO is dead. Far from it, SEO remains a necessity for marketing success. SEO just needs a glow up. To help transform your SEO appearance, TopRank Marketing’s Jane Bartel and Nick Nelson are here to help.” Content Marketing... [...]

Content Marketing Institute has published a new video ‘Use AI To Nurture Your Human Creators’. The CMI team says, “AI is a whiz at constructing, assembling, refining, and optimizing content. But does that do anything to make your creative team better? Robert Rose argues that the best investment in generative AI is one that inspires your creators, sharpens their minds, and deepens their perspectives as humans. To learn why, read this week’s Rose-Colored Glasses article.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Throw Out Your Editorial Calendar – Do THIS instead’. The CMI team says, “Marketers turn to their editorial calendars every day to guide their content marketing decisions. It’s time to stop that, says Ryan Brock, chief solution officer at DemandJump. Instead of continuing the calendar approach just because everybody’s been doing it for years, adopt a more content-favorable strategy — pillar-based marketing. So how do you get that content ROI more quickly and make content an asset, not a risk? Ryan has some thoughts.... [...]

Content Marketing Institute has published a new video ‘Follow the Latest Trends — or Create Your Own?’. The CMI team says, “The high-profile debut of DeepSeek has the marketplace all abuzz. But will jumping on the latest LLM trend give brands a strategic marketing advantage? Rather than using tech innovations to chase the same insights, ideas, and content trends as your competitors, Robert Rose recommends devoting a portion of your generative AI efforts to creating new trends of your own. Watch the video for tips from Robert on how to do this, then read this week’s Rose-Colored... [...]