In the last year there has been a lot of talk about the importance of engagement. One focus of that discussion has been getting customers and prospective customers to be engages with your content. Getting their attention to your content and holding their interest in your content is certainly an important facet of successful marketing. However, there is an even more fundamental engagement that is a precursor to their engagement. How engaged are you with them? Your engagement with their needs and interests are what drives them to reciprocate. When you are engaged, you understand their business challenges... [...]

Experian has released a free report titled “Seven ways digital marketing will change in 2014”. The Experian team says, “In 2014, aligning with the customer is imperative for success. Getting there will require differentiation in data strategy, in technology and for every customer interaction. This series of predictions from Experian Marketing Services leaders highlights critical aspects of bringing these to life through predictive analytics, data quality, actionable insights, technology and more. Key topics include: Challenges of the CMO Email, mobile, social trends in a cross-channel... [...]

i-on interactive has released a free white paper titled “The Case for Marketing Apps”. The i-on interactive team says, “More content. More messages. More clutter. Content overload is everywhere. Marketing apps cut through the clutter with useful digital experiences. Reduce bounce rates, improve engagment and increase conversions. Your personal information, including your email address, will be held in the strictest of confidence and will never be shared with anyone. The Case for Marketing Apps answers: What are marketing apps? How can they impact results?  And... [...]