The latest ‘Econsultancy’ blog post is titled “Gmail image changes: everything email marketers need to know”. Phillip Storey says, “Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours. This week is one of those, where we find that Gmail has made changes to the way it handles images. At first, I can appreciate that this may sound insignificant, but it affects all of us. In this blog post, I will try to demystify these changes for you”. Gmail image changes: everything email marketers... [...]

The latest ‘Econsultancy’ blog post is titled “Six ways to make the most of data feeds in affiliate marketing”. Robert Durkin says, “Here are our top tips on the best ways that affiliates can use data feeds to increase their sales commission. 1. Work your content hard for sales commission We all know that ‘content is king’ but in practice accessing this content is less straightforward than it seems. Some networks operate within quite a narrow schema for product submission and not all product features and attributes are available to affiliate marketers. The good... [...]

The latest article on ‘Website Magazine’ is titled “Unlocking the Power of Single-Theme Landing Experiences”. Eileen Burick says, “In most cases, a discussion of landing pages and microsites comes down to their differences: single page versus multi-page, one call-to-action versus multiple calls-to-action, and simplicity versus complexity. However, when you take a step back, they have something critically important in common from a marketing standpoint: They draw on the power of single-theme landing experiences, existing outside the structure of the run-of-the-mill corporate website. A... [...]

The latest ‘Econsultancy’ blog post is titled “10 excellent video-embedded landing pages”. Christopher Ratcliff says, “Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website were built, with 50% of the traffic being directed to a landing page with an embedded video, the other 50% directed to a page without. The website that achieved the largest conversion rate (86%) was an online tutoring service. This is clearly the type... [...]