Automation is a key ingredient for a growing business. For the next 3 days, you have an opportunity to automate the process of building traffic to your website. After all, your most precious resource is your time. Automating work tyou would otherwise need to spend time on is the key to increasing your effectiveness. And since better traffic is the key to increasing your sales, that’s a good place to starting your automation. Jeff Alderson and Eric Holmlund have developed Fast Traffic Bot to assist in increasing the traffic to your site. Fast Traffic Bot uses the power of safelists to build... [...]

Marketing automation helps you deliver personalized messages to customers and enables you to stay in touch with them. MOZ’s Angela Petteys has published a guide to marketing automation in which she has covered the basics of automation, benefits of marketing automation and more. Covering the benefits of marketing automation, Petteys says, “By far, one of the biggest benefits of marketing automation is that it helps sales and marketing teams work more efficiently. People love personalized content; sending out personalized emails generates six times more revenue than sending non-personalized... [...]

Econsultancy is hosting a webinar on ‘State of Marketing Automation in Australia & New Zealand’ on Wednesday, July 26 at 8.30 pm PT. The webinar will highlight results from Econsultancy’s first State of Marketing Automation in Australia and New Zealand report. Webinar speakers Jeff Rajeck, Research Analyst APAC, Econsultancy Nick Dennis, Presales Director, ANZ, Oracle Marketing Cloud Econsultancy team says, “Some key insights from the research include: The majority of companies are choosing to manage their marketing automation in-house A capability gap is hampering... [...]

Marketo is hosting a webinar on ‘Acquire more clients with marketing automation’ on Friday, July 21 at 10.00 am PT. Marketo team says, “For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Join Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients”. ‘Acquire... [...]

Marketo is hosting a webinar on ‘Acquire more clients with marketing automation’ on Friday, July 21 at 10.00 am PT. Marketo team says, “For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Join Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients”. ‘Acquire... [...]

Econsultancy is hosting a webinar on ‘State of Marketing Automation in Australia & New Zealand’ on Wednesday, July 26 at 8.30 pm PT. The webinar will highlight results from Econsultancy’s first State of Marketing Automation in Australia and New Zealand report. Webinar speakers Jeff Rajeck, Research Analyst APAC, Econsultancy Nick Dennis, Presales Director, ANZ, Oracle Marketing Cloud Econsultancy team says, “Some key insights from the research include: The majority of companies are choosing to manage their marketing automation in-house A capability gap is hampering... [...]

Mary Wallace says, “Marketing automation is on the rise. The reason? Marketing automation vendors are promising accelerated revenue and improved ROI (return on investment). How will it do this? With lead nurture campaigns that provide specific content aligned to the buyer’s needs and lead scoring models that deliver warmed leads to the sales team. Yet a majority of marketing organizations are not using their highly sophisticated marketing automation tools to their full potential. It’s mortifying to the marketers in the trenches trying to do what’s right. Worse, it’s beyond frustrating... [...]

If you’re not automating your marketing, you’re leaving money on the table by wasting time you could be using more productively. The folks at Entrepreneurs HQ know this and are kindly offering to share their insights in a helpful PDF guide they call The Ultimate Marketing Automation Guide. This week only, they e offering you a copy of the guide for free. We downloaded a copy and found it has some helpful information. For example, on page 21, you will find “1 2 Marketing Automation Tools You Need to Know About.” Marketing automation can feel overwhelming. If you google the term “marketing... [...]

Laura Forer says, “We know marketing automation has grown in importance, and there are plenty of resources to explain how it can help organizations. But what goes on behind the scenes? And what will it cost your organization? Although new technologies may have set costs, the price of adding people to your team will fluctuate depending on each team member’s experience and location. An infographic by LeadMD looks at the roles involved in creating a marketing automation team—the titles, the responsibilities, and the costs. The infographic outlines the skills needed in each of the roles... [...]

Scott Severson says, “The sales pitch for investing in marketing-automation software is hard to resist. It goes something like this: “Our software will help you generate leads and then automatically nurture them along their journeys until they become your customers.” It sounds wonderful – a happy prospect skipping along a path paved by magical software. Every business is looking for more effective ways to acquire new customers, and the promise of marketing automation presents a compelling solution. As a result, marketing automation is exploding as the tool of choice for marketers. As... [...]