Rick Whittington says, “Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget. 1) Test new versions for low performing calls to action. Estimated cost: $50 per call to action Sort calls to action by click rate and conversion rate, then redesign ones with the lowest performance. Change the design to see if you can attract more visitor attention, and tweak the wording to see if you can strengthen the “connection” between the messaging on your... [...]
Archive for the 'Marketing Budget Tips' Category
Joe Chernov says, “Who knew a single agreement could make such a difference for marketers? Not me. Well, at least not until we analyzed 175,000 answers submitted to HubSpot’s 2014 State of Inboundsurvey and saw something that surprised us: the purse-loosening properties of a Service Level Agreement, or SLA. For those unfamiliar with sales/marketing SLAs, they generally work like this: The marketing leader commits to generating a certain number of leads that meet a particular quality score,while the sales leader agrees to follow up with those leads in a pre-determined amount of time.... [...]
The latest ‘Econsultancy’ blog post is titled “60% of businesses plan to increase marketing budgets in 2014”. Graham Charlton says, “Marketers are more likely to be increasing their overall marketing budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report during the height of the economic crisis. The Marketing Budgets Report 2014, published by Econsultancy and sponsored by Responsys, is based on a survey of more than 600 company and agency marketers, carried out in December 2013 and January 2014. This infographic presents... [...]
The latest ‘Econsultancy’ blog post is titled “71% of businesses plan to increase digital marketing budgets this year: report”. David Moth says, “Three out of five businesses plan to increase their overall marketing budgets this year, which is more than at any other time since the height of the economic crisis. This increase is largely driven by digital channels, with 71% of companies planning to increase the amount they invest in digital marketing. In comparison only a fifth of companies (20%) are planning to increase traditional budgets over the next year. The findings... [...]
The latest article on HubSpot blog is titled “11 Simple Steps to Implement Inbound as a One Person Marketing Department”. Virginia Bussey says, “Whenever I talk to someone that is a one-person marketing department, I kind of get excited. I suddenly have this urge to fist bump them or do some sort of secret handshake as if we were in the same fraternity (or sorority). You see, being a one person marketing department has a unique set of challenges that only people that have been there and done it can appreciate. As a one person department, you have unique opportunities to take... [...]
The latest article on HubSpot blog is titled “What Should I Tweet? 8 Places to Find Fantastic Content”. Shannon Johnson says, “Unless you’re famous, it’s really difficult to amass a huge following on Twitter without some hard work. For the average person or business, growing your following takes time and attention on a daily basis. The good news: There are a few big levers you can pull to quickly collect at least 1,000 quality followers for your personal or professional Twitter account. You just need to know how to invest your time and effort“. What Should I Tweet?... [...]
The latest article on HubSpot blog is titled “20 Top Experts Share 24 Trends Transforming Sales in 2014”. Anum Hussain says, “I often hear people question, “Why is New Year such a big deal anyways? I mean, it’s just another day.” Well, while it may be just another day for some … for those in the sales world, it’s a night to celebrate hitting year-end quotas and breathing a sigh of relief before having to jump right into January goals. As we transition from 2013 to 2014, we wanted to share the top predictions for what sales trends will emerge this... [...]
The latest article on HubSpot blog is titled “Enough Already! 7 Marketing Predictions We’re Tired of Hearing”. Ginny Soskey says, “About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers … even though there is no way that anyone really knows what will happen. (And yes, we’ve... [...]
The latest article on HubSpot blog is titled “Why Marketers Should Care About The 1,300 New Top-Level Domains”. Larry Levenson says, “There are hundreds of new top-level domainscoming available in 2014. As a marketer, it’s imperative to know how these new entities will impact your web presence. Before we dive in, what exactly is a Top Level Domain (TLD)? It’s the .com or .net or .org extensions to your business domain. Here is the US, we’re pretty familiar with those three domain endings, as well as .gov, .biz, .mil, etc“. Why Marketers Should Care About... [...]
The latest article on HubSpot blog is titled “20 Things You Can Buy Right Now With Your Leftover Marketing Budget”. Ginny Soskey says, “Extra budget: It’s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind — so if you don’t spend it now, you’re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you’re not using that extra budget, you could lose it anyway. At the same time, you don’t want to just recklessly buy junk to spend your... [...]