The latest article on  ‘Marketing Land’ is titled “Complete Guide To Universal Analytics – Should You Upgrade?”. John Lincoln says, “Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has so much more to offer than the soon-to-be-legacy Google Analytics installation. Being an analytics junkie, I am very excited about this upgrade in features and data. This post is the ultimate guide to Universal Analytics. We will talk about the benefits, installation and all the important ins and outs“. Complete... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Why Content Marketers Need Better Statistics″. Baer says, “One recent morning, a client got in touch and asked me to find a widely cited statistic that supports the use of behavioral job interview techniques. The client needed to show that behavioral interviews resulted in lower overall hiring costs, lower turnover rates, or increased productivity. They needed the statistic within two hours for use”. Why Content Marketers Need Better Statistics Jay Baer’s ‘Convince & Convert’ Blog  [...]

StrongView has released “A Practical Guide to Modern Marketing Analytics”. The StrongView team says, “Marketers are learning how the promise of big data for marketing can help them understand individual customer context and channel that context into highly targeted and relevant communications. Download this guide to simplify the future of Big Data Marketing Analytics and what you can do to prepare, today. Key Topics How the promise of big data cloud marketing will change the way your brand interacts with your customers The 3Vs of Big Data and how the future of marketing analytics... [...]